# Rauw Alejandro

> Rauw Alejandro is a Puerto Rican singer, songwriter, producer and dancer whose career runs on reinvention. After a hoped-for football career did not materialize, he began uploading music to SoundCloud, built momentum through collaborations, and found an international audience with records including Afrodisíaco, Vice Versa and Cosa Nuestra. His signature is physical as much as musical: choreography, character, fashion and production design are treated as parts of the song. His recent work turns toward Puerto Rico's salsa, bomba and plena traditions without abandoning electronic pop and reggaeton.

- **Role:** Recording artist at Sony Music Latin and Duars Entertainment
- **Organizations:** Sony Music Latin, Duars Entertainment, Pa'Ma'Ra Project
- **From:** San Juan, Puerto Rico
- **Nationality:** Puerto Rican
- **Education:** University of Puerto Rico
- **Known for:** Winner of two Latin Grammy Awards., Five-time Grammy nominee through the 68th Annual Grammy Awards, including a 2026 Best Latin Pop Album nomination for Cosa Nuestra., Winner of two Billboard Latin Music Awards and an iHeartRadio Music Award.

## Career timeline

- **1993** — Born in San Juan, Puerto Rico, and raised in Canóvanas and Carolina.
- **2014** — Began publishing music on SoundCloud after leaving competitive football behind.
- **2016** — Released the mixtape Punto de Equilibrio.
- **2017** — Signed with Duars Entertainment and released the lead single Toda with Alex Rose.
- **2018** — Joined Sony Music Latin's Los Próximos artist-development project; the Toda remix widened his audience.
- **2020** — Released debut studio album Afrodisíaco.
- **2021** — Released Vice Versa; Todo de Ti reached No. 2 on Spotify's global songs chart, and Fantasías won a Latin Grammy for Best Urban Fusion/Performance.
- **2022** — Released Saturno, a futuristic album that expanded his electronic and R&B palette.
- **2023** — Released Playa Saturno, a companion to Saturno.
- **2024** — Released Cosa Nuestra, combining salsa, merengue and traditional Puerto Rican instrumentation with contemporary production.
- **2025** — Toured Cosa Nuestra as a four-act theatrical production and released the sixth studio album Cosa Nuestra: Capítulo 0.
- **2026** — Released Dando Vueltas and Macacoa 2000; revealed Legacy as the title of his next album during Red Bull Chapters in New York.

## Achievements

- Winner of two Latin Grammy Awards.
- Five-time Grammy nominee through the 68th Annual Grammy Awards, including a 2026 Best Latin Pop Album nomination for Cosa Nuestra.
- Winner of two Billboard Latin Music Awards and an iHeartRadio Music Award.
- Afrodisíaco received a six-times RIAA Latin Platinum certification.
- Vice Versa debuted at No. 1 on Billboard's Top Latin Albums chart.
- Cosa Nuestra debuted at No. 1 on Billboard's Latin Albums chart and No. 6 on the Billboard 200.
- Cosa Nuestra placed 15 tracks in Spotify's Global Top 200, reported by Sony as a first for a Latin album.
- Buenos Términos received 2026 Latin Grammy nominations for Best Reggaeton Performance and Best Urban Song.

## Latest updates

- **2026-09** — Buenos Términos was nominated at the 2026 Latin Grammys for Best Reggaeton Performance and Best Urban Song.
- **2026-09** — Released Macacoa 2000 for Grand Theft Auto VI: The Album.
- **2026-09** — Revealed Legacy as the title of his next album during the three-act Red Bull Chapters performance at Forest Hills Stadium in New York.
- **2026-04** — Released Dando Vueltas, created for a football-focused collaboration with Buchanan's around the 2026 World Cup.
- **2025-09** — Released sixth studio album Cosa Nuestra: Capítulo 0, a 14-track prequel drawing on Afro-Caribbean traditions, bomba, salsa, plena and bachata.

## Links

- Website: https://rauwalejandro.com/
- Twitter/X: https://x.com/rauwalejandro
- YouTube: https://www.youtube.com/@RauwAlejandroTv
- Instagram: https://www.instagram.com/rauwalejandro/
- Facebook: https://www.facebook.com/rauwalejandro/
- TikTok: https://www.tiktok.com/@rauwalejandro

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Profile page: https://yespress.io/rauw-alejandro
Published by YesPress — https://yespress.io
Last updated: 2026-09-19