# Rattle

> Rattle Software Inc. began as a SaaS platform that let revenue teams update CRM records, receive alerts, route approvals, and coordinate deals inside Slack or Microsoft Teams. After building a customer base and raising $28.8 million, its founders shifted their forward product effort to Von, an AI revenue operations product that analyzes connected business data and performs tasks; the original Rattle remains supported for existing customers.

- **Founded:** 2020
- **Headquarters:** San Francisco, United States
- **Founders:** Sahil Aggarwal (Co-founder and CEO), Apoorva Verma (Co-founder and COO), Milan Singh (Co-founder and CTO)
- **Products:** Rattle Workflows, Rattle Deal Rooms, Atlas, Von
- **Notable:** Initial free pilot converted roughly 80% of early users to paying customers after four months, according to Insight Partners., Qualified reported 1.5x SDR/BDR productivity, 14% faster deal cycles, and a 5% win-rate increase in one quarter using Rattle and Atlas., Mezmo reported a 75% reduction in lead response time, from one hour to 15 minutes, in its Rattle customer case.

## Products & services

- **Rattle Workflows** — No-code, bidirectional workflows between CRM systems and Slack or Microsoft Teams for alerts, updates, routing, and approvals.
- **Rattle Deal Rooms** — Channels and shared context for the people working a sales opportunity.
- **Atlas** — Visual map of a revenue process and its bottlenecks.
- **Von** — Separate AI product from the Rattle team that connects revenue data, performs analysis, drafts assets, and can update CRM records with user confirmation.

## Achievements

- Initial free pilot converted roughly 80% of early users to paying customers after four months, according to Insight Partners.
- Qualified reported 1.5x SDR/BDR productivity, 14% faster deal cycles, and a 5% win-rate increase in one quarter using Rattle and Atlas.
- Mezmo reported a 75% reduction in lead response time, from one hour to 15 minutes, in its Rattle customer case.
- Rattle announced $28.8 million in cumulative funding in April 2022.

## Latest updates

- **2026-08** — Wall Street Journal reporting described the Rattle-to-Von rebuild, staff reduction, and Von reaching about $1 million in annualized recurring revenue.
- **2026-04** — VentureBeat profiled Von’s multi-model revenue intelligence product, operated by Rattle Software Inc.
- **2026-03** — Von’s FAQ described the product as generally available and confirmed that Rattle remains a separate product for existing customers.

## Links

- Website: https://www.gorattle.com/
- LinkedIn: https://www.linkedin.com/company/gorattle/
- Twitter/X: https://twitter.com/goRattle
- GitHub: https://github.com/Rattle-Technology
- Facebook: https://www.facebook.com/gorattle

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Profile page: https://yespress.io/rattle
Published by YesPress — https://yespress.io
Last updated: 2026-09-30