# Rates.ca

> Rates.ca is a Canadian comparison marketplace that lets consumers compare insurance quotes, mortgage rates, credit cards and related financial products online. Founded as Kanetix in 1999, the Toronto company built a lead-generation business around a simple trade: shoppers use its tools free, while participating providers compensate the company when those shoppers connect. Its durable advantage is less glamorous than a clever landing page - a network of more than 50 partners, licensed brokerage infrastructure, years of quote data and enough consumer trust to persuade people to enter the details insurers need to price risk.

- **Founded:** 1999
- **Headquarters:** Toronto, Canada
- **Founders:** Gregory Ellis (Co-founder), George Small (Co-founder)
- **Team size:** 51-200 employees on LinkedIn; supplied company record estimates 260
- **Products:** Auto insurance comparison, Home, condo and tenant insurance comparison, Life and travel insurance comparison, Mortgage rate comparison, Credit card and banking comparison
- **Notable:** One of Canada’s earliest online multi-provider insurance quote tools, launched in 1999., Reported more than two million annual visitors and about 500,000 provider connections by its tenth anniversary in 2009., Built a network of more than 50 insurance and financial partners.

## Products & services

- **Auto insurance comparison** — Collects driver and vehicle details once, then returns real-time quotes from participating Canadian providers and routes shoppers toward purchase support.
- **Home, condo and tenant insurance comparison** — Compares property-insurance quotes and coverage options across participating carriers.
- **Life and travel insurance comparison** — Connects shoppers with quotes for life, travel, visitor, student and snowbird coverage from participating providers.
- **Mortgage rate comparison** — Surfaces mortgage offers and educational tools for Canadian borrowers and homeowners.
- **Credit card and banking comparison** — Compares card and banking products using rates, fees, rewards and other product characteristics.
- **Calculators, Insuramap and editorial guides** — Offers decision-support content, rate maps, calculators, renewal reminders, studies and market news.

## Achievements

- One of Canada’s earliest online multi-provider insurance quote tools, launched in 1999.
- Reported more than two million annual visitors and about 500,000 provider connections by its tenth anniversary in 2009.
- Built a network of more than 50 insurance and financial partners.
- Combined Kanetix, Rates.ca and RateSupermarket.ca under the Rates.ca brand in 2020.
- Raised C$51 million in equity and debt financing in 2021.
- Acquired comparison rival LowestRates.ca in September 2021.
- Launched a large customer-satisfaction awards program in 2024, drawing 8,875 respondents in Ontario and Alberta.
- CEO Igal Mayer was named an EY Entrepreneur Of The Year 2022 Ontario finalist.

## Latest updates

- **2026-01** — Rates.ca described itself as Canada’s leading insurance rate-comparison platform in a January press release.
- **2025-12** — The federal corporate name changed from RATESDOTCA Group Ltd. to Rates.ca Group Ltd.
- **2025-01** — The annual auto-insurance study reported 82% overall satisfaction among surveyed customers, up two points year over year.
- **2024-05** — The company launched its inaugural Home & Auto Insurance Awards, based on a Pollara survey of 8,875 customers in Ontario and Alberta.
- **2021-09** — Rates.ca Group acquired LowestRates.ca.

## Links

- Website: https://rates.ca
- LinkedIn: https://www.linkedin.com/company/ratesdotca
- Twitter/X: https://x.com/RATESDOTCA

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Profile page: https://yespress.io/rates-ca
Published by YesPress — https://yespress.io
Last updated: 2026-08-23