# Muhammad Rassam

> Muhammad Rassam is a Pakistani founder and marketer who started as a blockchain engineer at the agency Antematter and pivoted into AI-first go-to-market work. He is co-founder of Ertiqah, writes the 'Efficient Entrepreneur' newsletter, serves as Chief Marketing Officer at the LinkedIn-content tool LiGo, and co-founded the cold-email platform ColdSend.pro. Based in Dubai, he is known for building lean, AI-leveraged businesses and for candid LinkedIn writing about hiring, marketing, and founder life.

- **Role:** Co-Founder at Ertiqah and ColdSend; Chief Marketing Officer at LiGo
- **Organizations:** Ertiqah, LiGo, ColdSend.pro, Antematter, PipelineScientists, Menasa BD, Veroke, The Boring Syndicate
- **From:** Pakistan
- **Nationality:** Pakistani
- **Education:** BS Computer Science, National University of Computer and Emerging Sciences (FAST-NUCES)
- **Known for:** Co-founded Antematter, a blockchain/AI agency that grew to 60+ experts across 30+ projects, Helped grow Ertiqah to a 5-figure ARR with no outside funding, Writes 'The Efficient Entrepreneur' newsletter with 2,500+ subscribers

## Career timeline

- **2021** — Graduated with a BS in Computer Science from FAST-NUCES
- **2021** — Co-founded Antematter, a blockchain and AI engineering agency; worked on high-frequency trading systems and ERC-4337 account abstraction
- **2024** — Parted ways with Antematter after about three years
- **2024** — Joined the Ertiqah / LiGo orbit as Chief Marketing Officer at LiGo and co-founder of Ertiqah
- **2025** — Co-founded ColdSend.pro, a cold-email platform built on Azure Communication Services; based in Dubai

## Achievements

- Co-founded Antematter, a blockchain/AI agency that grew to 60+ experts across 30+ projects
- Helped grow Ertiqah to a 5-figure ARR with no outside funding
- Writes 'The Efficient Entrepreneur' newsletter with 2,500+ subscribers
- Drives marketing for LiGo, a LinkedIn content tool with 3,500+ active users
- Co-founded ColdSend.pro, a cold-email infrastructure product

## Latest updates

- **2024-07** — Announced parting ways with Antematter after three years
- **2025** — Building ColdSend.pro and leading marketing at LiGo from Dubai

## Links

- Website: https://newsletter.ertiqah.com/
- LinkedIn: https://www.linkedin.com/in/muhammad-rassam/
- Twitter/X: https://x.com/m_rassam
- Facebook: https://www.facebook.com/muhammad.rassam

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Profile page: https://yespress.io/rassam
Published by YesPress — https://yespress.io
Last updated: 2026-06-07