# Randy Guard

> Randy Guard is Liminal's Chief Marketing Officer, an electrical engineer turned enterprise-software executive whose career has moved through consulting, analytics, payments orchestration, process automation, and market intelligence. After beginning at Accenture, spending 20 years at SAS, helping reposition Spreedly for enterprise buyers, and leading global marketing at Appian, he joined Liminal in August 2026 to lead brand, positioning, demand generation, messaging, and audience strategy across identity, fraud, and cybersecurity.

- **Role:** Chief Marketing Officer at Liminal
- **Organizations:** Liminal, Appian, Spreedly, SAS, Accenture
- **Education:** BSEE in Electrical Engineering, Duke University, Pratt School of Engineering
- **Known for:** Built and led product and marketing teams during a 20-year career at SAS, including five years as Chief Marketing Officer., Oversaw the SAS brand and functions including product management, global marketing, sales enablement, communications, creative services, and customer experience., Helped architect Spreedly's rebrand as an enterprise SaaS provider while serving in combined marketing and product leadership.

## Career timeline

- **Early career** — Began his career at Andersen Consulting, now Accenture.
- **20-year tenure ending 2020** — Spent 20 years at SAS building and leading product and marketing teams; served as Chief Marketing Officer for his final five years.
- **2015** — Promoted to Chief Marketing Officer at SAS after serving as Vice President of Products, Marketing and Enablement.
- **2020** — Joined Durham-based payments orchestration company Spreedly as Chief Marketing Officer.
- **2020-2023** — Served in marketing and product leadership at Spreedly, ultimately as Chief Marketing and Product Officer, and helped architect its rebrand as an enterprise provider.
- **2023-2026** — Served as Chief Marketing Officer at Appian, leading global marketing for its process automation platform.
- **2026** — Joined Liminal as Chief Marketing Officer to lead brand, positioning, demand generation, messaging, and audience strategy.

## Achievements

- Built and led product and marketing teams during a 20-year career at SAS, including five years as Chief Marketing Officer.
- Oversaw the SAS brand and functions including product management, global marketing, sales enablement, communications, creative services, and customer experience.
- Helped architect Spreedly's rebrand as an enterprise SaaS provider while serving in combined marketing and product leadership.
- Led Appian's global marketing efforts around process automation and enterprise AI.
- Wrote the foreword to Discovering SAS Viya: Special Collection and published essays on analytics, AI, IoT, and customer experience.
- Joined Liminal's executive leadership team in 2026 with responsibility for marketing across identity, fraud, and cybersecurity markets.

## Latest updates

- **2026-08** — Liminal announced Randy Guard as Chief Marketing Officer, responsible for brand, positioning, market presence, demand generation, messaging, and audience strategy.
- **2026-05** — Published a Liminal essay arguing that competitive intelligence in identity, fraud, and cybersecurity must use continuous, domain-specific signals rather than generic, point-in-time frameworks.
- **2025-05** — As Appian CMO, described AI as most useful when embedded in governed business processes rather than operating in isolation.

## Links

- Website: https://liminal.co
- LinkedIn: https://www.linkedin.com/in/randyguard
- Twitter/X: https://twitter.com/RandyGuard

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Profile page: https://yespress.io/randy-guard
Published by YesPress — https://yespress.io
Last updated: 2026-09-04