# R&R Partners

> R&R Partners is a privately held, Las Vegas-based independent agency that combines creative, media, public relations and data with government affairs, community organizing, crisis work and immersive technology. Best known for creating ‘What Happens Here, Stays Here,’ it has spent decades doing something broader than selling destinations: shaping the coalitions, public opinion and cultural permission that let places and institutions change.

- **Founded:** 1974
- **Headquarters:** Las Vegas, United States
- **Founders:** Sig Rogich (Founder)
- **Products:** Integrated brand and creative, Media and connections planning, Public affairs and reputation, Experience and technology
- **Notable:** Created the ‘What Happens Here, Stays Here’ campaign, which entered popular culture and was named the most effective U.S. campaign of 2003 in a USA Today survey., Helped Las Vegas build its case as a major sports destination, supporting efforts around the Raiders, Formula 1, the NFL Draft, the Super Bowl and other events., Project Human Dignity delivered 38,629,782 impressions and 20,000 new site visitors in 45 days while helping build support for more than $50 million in Utah emergency homeless services.

## Products & services

- **Integrated brand and creative** — Brand strategy, identity, advertising, content creation, production, social strategy and influencer marketing.
- **Media and connections planning** — Audience research, data science, media planning, publishing, paid media and measurement across channels.
- **Public affairs and reputation** — Government affairs, public relations, community relations, stakeholder engagement, reputation management and crisis consulting.
- **Experience and technology** — Digital development, experiential activations and AR, VR and mixed-reality work through the agency’s House of V capability.

## Achievements

- Created the ‘What Happens Here, Stays Here’ campaign, which entered popular culture and was named the most effective U.S. campaign of 2003 in a USA Today survey.
- Helped Las Vegas build its case as a major sports destination, supporting efforts around the Raiders, Formula 1, the NFL Draft, the Super Bowl and other events.
- Project Human Dignity delivered 38,629,782 impressions and 20,000 new site visitors in 45 days while helping build support for more than $50 million in Utah emergency homeless services.
- The Boeing sustainability portal recorded a 211% increase in total visits and a 57.8% engagement rate after launch.
- The Blockchains city launch produced a 6,100% increase in web traffic, 289% growth in Twitter followers and more than 259 million earned-media impressions.
- The Las Vegas ‘Yes Chef!’ campaign reported 1.3 billion earned impressions, more than 150 million paid impressions and a 220% lift in destination consideration.
- The agency’s Las Vegas crisis response after the October 1 shooting generated more than 400 million impressions and over $40 million in earned-media value.

## Latest updates

- **2026-09** — R&R’s public work portfolio highlighted new campaigns for Brand USA, SEARHC, Select Health and Discover Puerto Rico alongside continuing Las Vegas work.
- **2026-05** — The agency expanded strategy leadership by appointing Lauren Gary as group strategy director.
- **2026-02** — R&R appointed Liam Doherty as senior vice president of brand management on the LVCVA account.
- **2025-12** — The agency introduced Nick Jolly, an interactive AI holiday character; its landing page generated four times the traffic and engagement of earlier holiday campaigns.
- **2025-03** — Michon Martin became CEO as longtime leader Billy Vassiliadis moved into the chairman role.

## Links

- Website: https://rrpartners.com
- LinkedIn: https://www.linkedin.com/company/r%26r-partners
- Twitter/X: https://twitter.com/rrpartners
- Instagram: https://www.instagram.com/rrpartners/
- Facebook: https://facebook.com/rrpartners

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Profile page: https://yespress.io/randr-partners
Published by YesPress — https://yespress.io
Last updated: 2026-09-24