# Ramy Assaf

> Ramy Assaf is the Dubai-based co-founder and CEO of Zbooni, a commerce platform that helps businesses turn conversations on messaging and social apps into orders and payments. His earlier work includes Friendshippr, Laimoon, Honeybee Tech Ventures and Middle East Venture Partners. Zbooni began with the payment difficulties he observed in his wife’s Instagram hat business and expanded across regional markets.

- **Role:** Co-Founder & CEO at Zbooni
- **Organizations:** Zbooni, Friendshippr, Middle East Venture Partners, Honeybee Tech Ventures, Laimoon
- **Education:** University of California, Riverside
- **Known for:** Co-founded and leads Zbooni., Co-founded Friendshippr, which raised $670,000 in angel investment in 2013., Zbooni ranked 47th in Forbes Middle East’s Fintech 50 for 2025.

## Career timeline

- **2002-2006** — Attended the University of California, Riverside.
- **Before 2013** — Worked in digital market development at Laimoon.
- **2013** — Co-founded Friendshippr; was a minority partner at Honeybee Tech Ventures.
- **2016** — Was working at MEVP when his wife’s Instagram business helped inspire Zbooni; co-founded Zbooni with Ashraf Atia.
- **2017** — Zbooni launched its mobile app.
- **2021** — Zbooni closed a $9.5 million Series A round.
- **2022** — Zbooni expanded into Egypt.

## Achievements

- Co-founded and leads Zbooni.
- Co-founded Friendshippr, which raised $670,000 in angel investment in 2013.
- Zbooni ranked 47th in Forbes Middle East’s Fintech 50 for 2025.

## Latest updates

- **2026-09** — Zbooni Jordan announced a partnership with Valu Jordan to offer eligible customers a buy now, pay later payment option.
- **2025-03** — Zbooni appeared in Forbes Middle East’s Fintech 50 2025; the entry reported 12,000 merchants as of December 2024.
- **2024-12** — Zbooni’s merchant base reached 12,000, as reported in its March 2025 Forbes Middle East listing.

## Links

- Website: https://www.zbooni.com/
- LinkedIn: https://www.linkedin.com/in/ramyassaf

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Profile page: https://yespress.io/ramy-assaf
Published by YesPress — https://yespress.io
Last updated: 2026-10-11