# Rajiv Rohmetra

> Rajiv Rohmetra co-founded TechAspect, later renamed TA Digital, with Koti Reddy in 2000. He led the consultancy through its expansion, its first SaaS product and the 2022 acquisition by Omnicom before retiring as CEO in November 2023. Kalter Capital currently lists him as a managing partner, and his LinkedIn profile lists Novar Capital.

- **Role:** Managing Partner at Kalter Capital
- **Organizations:** TA Digital (formerly TechAspect; co-founder and former CEO), Kalter Capital (managing partner), NOVAR CAPITAL LLC (listed on LinkedIn)
- **Education:** Maulana Azad National Institute of Technology
- **Known for:** Co-founded and led the business from a team of two into a global consultancy., Led TA Digital when it appeared on the Inc. 5000 in 2013, 2014, 2015, 2019, 2020 and 2021; these are company recognitions., Led the business through its 2022 acquisition by Omnicom.

## Career timeline

- **2000** — Co-founded TechAspect with Koti Reddy.
- **2014** — TechAspect launched a marketing automation practice during his tenure as CEO.
- **2017** — TechAspect announced Adobe Solution Partner Program Business Partner status.
- **2018** — TechAspect rebranded as TA Digital on September 25.
- **2021** — TA Digital launched SearchBoost.ai in February and announced its sixth Inc. 5000 appearance in August.
- **2022** — Omnicom announced the acquisition of TA Digital on March 2. Alkhafaji became president and CTO in October while Rohmetra remained CEO.
- **2023** — Retirement as CEO announced November 6; Ali Alkhafaji became CEO and president.

## Achievements

- Co-founded and led the business from a team of two into a global consultancy.
- Led TA Digital when it appeared on the Inc. 5000 in 2013, 2014, 2015, 2019, 2020 and 2021; these are company recognitions.
- Led the business through its 2022 acquisition by Omnicom.
- TA Digital launched its first SaaS product, SearchBoost.ai, during his CEO tenure.

## Latest updates

- **2023-11** — TA Digital announced his retirement as CEO and Ali Alkhafaji’s appointment as CEO and president.

## Links

- LinkedIn: https://www.linkedin.com/in/rajiv-rohmetra

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Profile page: https://yespress.io/rajiv-rohmetra
Published by YesPress — https://yespress.io
Last updated: 2026-10-23