# Rajiv Ramanan

> Rajiv Ramanan is the Co-Founder and Chief Revenue Officer of Spendflo, an AI-native procurement platform that helps fast-growing companies bring structure, visibility, and control to how they buy and manage software vendors. A Chennai native now based in San Francisco, Rajiv spent years at Freshworks building partner ecosystems and working with over 5,000 vendors before co-founding Spendflo in 2021 alongside Siddharth Sridharan and Ajay Vardhan. Under his GTM leadership, Spendflo has raised $15.9M in total funding, grown to 140 employees, and manages over $100M in SaaS expenditure for customers—delivering an average 23% reduction in software spend.

- **Role:** Co-Founder and CRO at Spendflo
- **Organizations:** Spendflo, Freshworks, Cognizant Business Consulting, Infosys, Indian School of Business
- **From:** Chennai, India
- **Nationality:** Indian
- **Education:** Post Graduate Programme in Management - Strategy and Marketing, Indian School of Business (ISB), Bachelor's in Engineering, Engineering College (institution not specified)
- **Known for:** Co-founded Spendflo, raising $15.9M in total funding from Accel, Prosus Ventures, Together Fund, and BoldCap, Grew Spendflo to 140 employees and management of $100M+ in SaaS expenditure, Led GTM strategy delivering average 23% savings on SaaS spend for customers

## Career timeline

- **2011** — Technology Analyst at Infosys
- **2012** — Post Graduate Programme in Management at Indian School of Business (ISB)
- **2013** — Senior Consultant at Cognizant Business Consulting
- **2015** — Left Cognizant; moved into tech partnerships and product management
- **2016** — Joined Freshworks as Product Manager - Integrations and Marketplace
- **2018** — Promoted to Head - Marketplace Business and Tech Partnerships at Freshworks
- **2020** — Promoted to Director - Startup Program and Technology Alliances at Freshworks
- **2021** — Left Freshworks; began advising/investing in startups including CultureMonkey, Little Spartans, Paybee
- **2022** — Co-founded Spendflo as CRO (February); Spendflo raises $4.4M seed
- **2023** — Spendflo raises $11M Series A from Accel and Prosus Ventures (April)

## Achievements

- Co-founded Spendflo, raising $15.9M in total funding from Accel, Prosus Ventures, Together Fund, and BoldCap
- Grew Spendflo to 140 employees and management of $100M+ in SaaS expenditure
- Led GTM strategy delivering average 23% savings on SaaS spend for customers
- Built Freshworks' partner marketplace, personally working with over 5,000 vendors
- Early-stage investor and advisor at CultureMonkey, Little Spartans, and Paybee
- Named an expert contributor on Rydoo's CFO Corner platform for finance leaders
- Led Spendflo's customer base to include companies like Urban Company, Yellow.ai, LambdaTest

## Latest updates

- **2026-05** — Spendflo actively hiring field marketing and partnerships leads in Chennai and San Francisco
- **2025-01** — Spendflo positioning as AI-native intake-to-PO platform for enterprise procurement
- **2023-04** — Spendflo raises $11M Series A from Accel and Prosus Ventures

## Links

- Website: https://spendflo.com
- LinkedIn: http://www.linkedin.com/in/rajivramanan
- Twitter/X: https://twitter.com/rajivramanan
- YouTube: https://www.youtube.com/watch?v=iswFEY-Puyk
- Instagram: https://www.instagram.com/rajivramanan/

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Profile page: https://yespress.io/rajiv-ramanan
Published by YesPress — https://yespress.io
Last updated: 2026-05-23