# Rajiv Lamba

> Rajiv Lamba is the Singapore-based founder and CEO of SurveySensum and NeuroSensum. After research roles including Nielsen and Kadence, he helped build a business combining consumer research consulting with AI-enabled customer feedback software. His public work emphasizes understanding buyers, sustainable growth and turning feedback into action.

- **Role:** Founder & CEO at SurveySensum
- **Organizations:** SurveySensum, NeuroSensum, Kadence International, Nielsen, Mindshare, Insight Asia
- **From:** New Delhi, India
- **Nationality:** Indian
- **Education:** Undergraduate degree in Mechanical Engineering, Punjab Engineering College, Chandigarh, Master of Business Administration, Xavier Institute of Management, Bhubaneswar
- **Known for:** Built and expanded research operations across Indonesia, Vietnam and the Middle East at Kadence., Launched SurveySensum in June 2019., NeuroSensum identifies him among the Top 30 Entrepreneurs of 2019.

## Career timeline

- **2004** — Moved to Indonesia and began a market research career at Insight Asia; later worked at Mindshare and Nielsen.
- **2011** — Joined Kadence International in Indonesia; helped expand into Vietnam and the Middle East.
- **2014** — Kadence was acquired by Cross Marketing Group; Lamba remained through an earn-out period.
- **2017** — Left Kadence following the earn-out.
- **2018** — Founded NeuroSensum; commercial research operations began in Indonesia in February.
- **2019** — SurveySensum launched in June following a May Series A for NeuroSensum.
- **2022** — Reported that the combined business reached break-even in 2022.

## Achievements

- Built and expanded research operations across Indonesia, Vietnam and the Middle East at Kadence.
- Launched SurveySensum in June 2019.
- NeuroSensum identifies him among the Top 30 Entrepreneurs of 2019.
- A December 2025 profile described SurveySensum serving 300+ enterprises across 20+ countries.

## Latest updates

- **2026-09** — Shared an invitation to the September 15 Jakarta CX Leadership Roundtable focused on translating customer-experience measurement into business impact.
- **2025-12** — Featured in a Forbes India digital profile describing SurveySensum’s work with 300+ enterprises across 20+ countries.
- **2024-12** — Discussed market research, profitability, enterprise sales and international expansion on Founder Thesis.
- **2024-10** — Published commentary in ET Edge Insights on AI, consumer research, privacy and consent.

## Links

- Website: https://www.surveysensum.com/
- LinkedIn: https://www.linkedin.com/in/rajiv-lamba/

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Profile page: https://yespress.io/rajiv-lamba
Published by YesPress — https://yespress.io
Last updated: 2026-10-11