# Rajeev Behera

> Rajeev Behera is the co-founder and CEO of Every (every.io), an all-in-one back-office platform for early-stage startups covering banking, payroll, bookkeeping, taxes, compliance, and incorporation. A serial entrepreneur who previously built and sold Reflektive - an HR performance management platform - to Learning Technologies Group after raising $100M+ from Andreessen Horowitz, Lightspeed, and TPG, Behera returned from a two-year post-exit break with a mission to eliminate the back-office burden that consumed 30% of his own time as a founder. Every raised a $22.5M Series A led by Redpoint Ventures in September 2024 and has grown to 150+ customers, with roughly half from the Y Combinator network.

- **Role:** Co-Founder & CEO at Every
- **Organizations:** Every (every.io), Reflektive, Y Combinator (alum, S23)
- **Nationality:** American
- **Education:** Bachelor of Arts, Economics, University of California, Berkeley
- **Known for:** Raised over $120M across two venture-backed companies, Grew Reflektive from $0 to $20M ARR with 250 employees, Named Top 50 SaaS CEO by The SaaS Report (2018)

## Career timeline

- **2000-2004** — Studied Economics at UC Berkeley
- **2004-2007** — Marketing roles at Nextag, Adteractive (acquired by Next Internet), and Like.com (acquired by Google)
- **2007-2010** — Sr. Manager, User Acquisition at Like.com; Director of Marketing at Tumri (acquired by Adobe)
- **2010-2013** — Director of Product Management at Disney Media & Entertainment following Playdom acquisition; grew Disney's first free-to-play mobile gaming group from 6 employees and $0 revenue to 100 employees and $22.5M in 2.5 years
- **2013** — Co-founded Reflektive, an HR performance management platform
- **2013-2021** — CEO of Reflektive - raised $100M+ from Andreessen Horowitz, Lightspeed Venture Partners, and TPG; grew to $20M ARR and 250 employees; ranked 13th fastest-growing company in North America by Deloitte
- **2018** — Named one of Top 50 SaaS CEOs by The SaaS Report
- **2021** — Sold Reflektive to Learning Technologies Group; took approximately two years off to recover from burnout
- **2021** — Founded Every (every.io), an all-in-one back-office platform for startups
- **2023** — Every accepted into Y Combinator Summer 2023 batch; hit $1M ARR within 6 months
- **2024-09** — Raised $22.5M Series A led by Redpoint Ventures with participation from YC, Okta Ventures, and Base10 Partners
- **2025** — Every launched free incorporation product; grew to 150+ customers and 62 employees

## Achievements

- Raised over $120M across two venture-backed companies
- Grew Reflektive from $0 to $20M ARR with 250 employees
- Named Top 50 SaaS CEO by The SaaS Report (2018)
- Led Reflektive to rank 13th fastest-growing company in North America per Deloitte
- Successfully exited Reflektive via sale to Learning Technologies Group in 2021
- Grew Disney's first free-to-play mobile gaming group from $0 to $22.5M revenue in 2.5 years
- Raised $22.5M Series A for Every from Redpoint Ventures in 2024
- Grew Every to 150+ customers with 78% using the full back-office suite
- Launched first free C-corp incorporation product in the market
- Y Combinator Summer 2023 alumnus

## Latest updates

- **2025-01** — Every.io launched a lawyer-like product for startups, expanding beyond pure back-office finance and HR
- **2024-09** — Raised $22.5M Series A led by Redpoint Ventures; company reached 150+ customers
- **2024-09** — Announced free C-corp incorporation - described as the first such offering in the market
- **2023-07** — Every joined Y Combinator Summer 2023 batch and hit $1M ARR within 6 months of launch

## Links

- Website: https://every.io
- LinkedIn: https://www.linkedin.com/in/rajeevbehera
- Twitter/X: https://twitter.com/rajeevbehera
- Instagram: https://www.instagram.com/rbehera/
- Facebook: https://www.facebook.com/rajeev.behera/

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Profile page: https://yespress.io/rajeev-behera
Published by YesPress — https://yespress.io
Last updated: 2026-05-11