# Raj Choudhury

> Raj Choudhury is the Atlanta-based founder and CEO of Alloy, a marketing, creative and communications agency. He co-founded Spunlogic in 1998, later led agency and technology teams at Engauge, Moxie, BLiNQ Media, BrightWave and Ansira, and became CEO following his 2022 acquisition of ARPR. He is also a general partner at Purpose Group, founder of No Limit Ventures and a board member of 48in48.

- **Role:** Founder & Chief Executive Officer at Alloy
- **Organizations:** Alloy, Purpose Group, No Limit Ventures, 48in48, Spunlogic, Engauge, Moxie, BLiNQ Media, BrightWave, Ansira
- **Education:** Bachelor of Science studies in Economics and Geography, Kingston University, Executive MBA, Georgia State University, J. Mack Robinson College of Business
- **Known for:** Co-founded Spunlogic and helped lead subsequent agency combinations., Led Alloy as it ranked No. 2,386 on the 2026 Inc. 5000 with 140% three-year growth., Selected for Leadership Atlanta’s Class of 2026.

## Career timeline

- **1998** — Co-founded digital agency Spunlogic.
- **2008** — Spunlogic acquired by Halyard Capital to form Engauge.
- **2013** — Engauge sold to Publicis Groupe; helped lead its merger with Moxie and began an Executive MBA.
- **2013-2015** — Following the Engauge sale, became CEO of BLiNQ Media before his 2015 sabbatical.
- **2015** — Took a 17-week family RV sabbatical in Western Canada and the Pacific Northwest.
- **2016** — Joined BrightWave as president in April.
- **2019** — BrightWave acquired by Ansira; subsequently served as chief delivery and innovation officer.
- **2022** — Acquired ARPR and became CEO; this formed the foundation of his Alloy chapter.
- **2026-02** — Alloy acquired Look Listen and announced a team of more than 100 specialists.
- **2026-10** — Alloy acquired Dragon Army on October 5; Choudhury leads the combined digital agency.

## Achievements

- Co-founded Spunlogic and helped lead subsequent agency combinations.
- Led Alloy as it ranked No. 2,386 on the 2026 Inc. 5000 with 140% three-year growth.
- Selected for Leadership Atlanta’s Class of 2026.
- Helped organize BrightWave volunteers who created 57 nonprofit email templates in 2016.

## Latest updates

- **2026-10** — Alloy announced its acquisition of Dragon Army on October 5; the full team joins and the Dragon Army name will be retired.
- **2026-08** — Reflected on Alloy’s 2026 Inc. 5000 ranking and the operational work behind agency integration.
- **2026-06** — Wrote about unified operations and bringing Alloy’s proprietary AI technology platform fully in-house.
- **2026-02** — Announced the acquisition of Look Listen, adding creative production and studio capabilities.

## Links

- Website: https://rajchoudhury.com/
- LinkedIn: https://www.linkedin.com/in/rajchoudhury/
- Twitter/X: https://twitter.com/rmchoudhury
- Facebook: https://www.facebook.com/raj.choudhury

---

Profile page: https://yespress.io/raj-choudhury
Published by YesPress — https://yespress.io
Last updated: 2026-10-06