# Raina Penchansky

> Raina Penchansky is the Los Angeles-based co-founder and CEO of Digital Brand Architects and a co-head of UTA Creators. A former Coach communications executive, she built a career helping online personalities develop partnerships, products and businesses around their audiences. DBA was founded in 2010 and acquired by United Talent Agency in 2019.

- **Role:** Partner, Co-Founder and CEO at Digital Brand Architects; Co-Head of UTA Creators
- **Organizations:** Digital Brand Architects, United Talent Agency, Dear Media, Coach, Edelman PR, Saks Fifth Avenue
- **Known for:** Co-founded and leads Digital Brand Architects., Led DBA through its 2019 acquisition by UTA., Co-founded Dear Media.

## Career timeline

- **Early career** — Worked in public relations, film premieres and awards campaigns, including roles at Edelman PR and Saks Fifth Avenue.
- **2002** — Joined Coach, working on global communications strategies for celebrity initiatives.
- **2010** — DBA was founded; its official leadership page identifies Penchansky as co-founder and CEO.
- **2016** — Named among Variety’s 80 Women of Power.
- **2018** — Co-founded Dear Media; appeared on Second Life on April 23.
- **2019** — Continued leading DBA following its February acquisition by UTA.
- **2022** — DBA acquired Digital Golf Collective in August; its founders reported to Penchansky and AD Rastogi.
- **2026** — Listed as DBA CEO and co-founder and UTA Creators co-head at Variety’s Business of Creators Summit at CES.

## Achievements

- Co-founded and leads Digital Brand Architects.
- Led DBA through its 2019 acquisition by UTA.
- Co-founded Dear Media.
- Named one of Variety’s 80 Women of Power in 2016.
- Serves as a co-head of UTA Creators.

## Latest updates

- **2026-07** — Appeared with Ali Berman on Decoder to discuss UTA Creators and building durable creator businesses.
- **2026-01** — Speaker listing at Variety’s Business of Creators Summit at CES identified her session as The Power of the Creator Brand.
- **2025-10** — Interviewed by The OCU Chronicle about creator culture.
- **2025-09** — Celebrated DBA’s fifteenth anniversary and discussed the industry’s development with TheWrap.

## Links

- Website: https://www.thedigitalbrandarchitects.com
- LinkedIn: https://www.linkedin.com/in/raina-penchansky-b5523389
- Twitter/X: https://twitter.com/rp1313
- Instagram: https://www.instagram.com/rp1313/

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Profile page: https://yespress.io/raina-penchansky
Published by YesPress — https://yespress.io
Last updated: 2026-10-06