# Rael

> Rael is a Los Angeles consumer-health company founded by three Korean American women who paired U.S.-sourced organic cotton with South Korean manufacturing, launched a single pad line on Amazon, and used the resulting reviews as proof for Target, Walmart and a broader cycle-care portfolio spanning period products, intimate care, skincare and supplements.

- **Founded:** 2017
- **Headquarters:** Los Angeles, United States
- **Founders:** Yanghee Paik (Co-founder and CEO), Aness An (Co-founder), Binna Won (Co-founder)
- **Team size:** Approximately 140 employees in the supplied company record. A 2023 public interview said the global team had grown from five to more than 70, with women making up over 95%; a 2024 report described more than 40 employees in Korea.
- **Products:** Organic Cotton Cover Pads and Liners, Tampons and Period Underwear, Vulva and Intimate Care, Miracle Patch and Miracle Clear Skincare, Cycle Wellness Supplements
- **Notable:** Reached No. 1 in Amazon's organic pad category within months of launch and later became a leading pad seller on the marketplace., Moved from Amazon into all 1,850 Target stores in 2019., Raised a $35 million Series B in 2022, bringing company-disclosed funding to $59 million.

## Products & services

- **Organic Cotton Cover Pads and Liners** — The launch wedge: period protection using certified organic cotton covers and South Korean manufacturing technology.
- **Tampons and Period Underwear** — Expanded period protection including applicator tampons, disposable underwear and reusable options.
- **Vulva and Intimate Care** — Fragrance-free or gently formulated washes, wipes, gels and mists for intimate comfort.
- **Miracle Patch and Miracle Clear Skincare** — Hydrocolloid acne patches and blemish-focused cleansers, serums, masks and barrier care positioned around cycle-linked skin changes.
- **Cycle Wellness Supplements** — Supplements and relief products aimed at PMS, hormonal balance, probiotics, sleep and cycle support; assortments differ by market.
- **Slim Tampons** — A 2026 Target launch using an ultra-slim applicator and top-loading engineering, framed as Korean-design thinking applied to a regulated category.
- **Subscribe and Save** — Direct-to-consumer recurring delivery with customer-selected frequency and a 10% subscription discount.

## Achievements

- Reached No. 1 in Amazon's organic pad category within months of launch and later became a leading pad seller on the marketplace.
- Moved from Amazon into all 1,850 Target stores in 2019.
- Raised a $35 million Series B in 2022, bringing company-disclosed funding to $59 million.
- Expanded from a single pad proposition into period care, intimate care, skincare and supplements.
- Expanded from the United States and South Korea into at least 12 additional international markets by 2022.
- Reached roughly 20,000 U.S. retail doors according to a 2024 founder interview.
- Built more than 200,000 Amazon reviews according to a 2025 interview.

## Latest updates

- **2024-09** — A founder interview reported distribution in about 20,000 U.S. retail stores and continuing expansion across beauty and supplements.
- **2025-03** — Fashionista profiled Rael as a $10-$30 skin- and period-care brand rooted in South Korean product traditions.
- **2025-08** — Paik said 2024 revenue reached KRW 150 billion, U.S. business was growing more than 30% in 2025, and the company targeted KRW 200 billion for the year.
- **2025-08** — Rael reported a full-category assortment across 360 Ulta Beauty wellness-format stores.
- **2026-05** — Rael launched Slim Tampons at Target, adding top-loading engineering and an ultra-slim applicator to its period-care line.

## Links

- Website: https://www.getrael.com/
- LinkedIn: https://www.linkedin.com/company/rael-inc
- YouTube: https://www.youtube.com/channel/UCUR2fJf1PxU6j8AUGESZkuQ
- Instagram: https://www.instagram.com/get_rael/
- Facebook: https://www.facebook.com/GetRael/
- TikTok: https://www.tiktok.com/@rael

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Profile page: https://yespress.io/rael
Published by YesPress — https://yespress.io
Last updated: 2026-08-20