# Rack Room Shoes

> Rack Room Shoes is one of America's largest family-owned footwear retailers, headquartered in Charlotte, North Carolina. Founded in 1922 and owned by Germany's Deichmann Group since the mid-1980s, it sells athletic, casual, comfort and dress shoes for the whole family across roughly 500 stores in 36 states plus rackroomshoes.com, operating both the Rack Room Shoes and Off Broadway Shoe Warehouse banners. The company is known for value pricing, its long-running Buy One Get One 50% Off promotion, the free Rack Room Rewards loyalty program, and a portfolio of national name brands alongside its own private-label lines.

- **Founded:** 1922
- **Headquarters:** Charlotte, North Carolina, United States
- **Founders:** Phil Levinson (Founder (opened original 'Phil's Shoe' in 1922)), Mort Lerner (Owner who renamed the stores Rack Room Shoes in 1956)
- **Team size:** ~3,700 employees
- **Products:** Rack Room Shoes stores, Off Broadway Shoe Warehouse, rackroomshoes.com, Rack Room Rewards, Athletic Shop
- **Notable:** Celebrated 100 years in business in 2022, Grew to roughly 500 stores across 36 states, Estimated ~$1.3 billion in annual revenue as a private company

## Products & services

- **Rack Room Shoes stores** — Mall-based and strip-center shoe stores selling athletic, casual, comfort and dress footwear for women, men and children, plus accessories, socks and shoe care.
- **Off Broadway Shoe Warehouse** — Sister banner offering a wide, warehouse-style assortment of brand-name and designer footwear at value prices; fully operationally merged with Rack Room in 2021.
- **rackroomshoes.com** — E-commerce site and mobile experience for browsing, buying and picking up shoes, integrated with the loyalty program and store network.
- **Rack Room Rewards** — Free loyalty program: 1 point per dollar, a $15 reward per 200 points (valid 90 days), free shipping, 2x-point events and a $10 birthday reward.
- **Athletic Shop** — A shop-within-a-shop concept concentrating athletic footwear and gear in stores and online.
- **Private-label brands** — In-house lines including Bjorndal, Bluefin, Cupcake Couture, Xappeal, Limelight, Restoration, Lauren Blakwell, Pesaro, West Harris and Michael by Michael Shannon.

## Achievements

- Celebrated 100 years in business in 2022
- Grew to roughly 500 stores across 36 states
- Estimated ~$1.3 billion in annual revenue as a private company
- Built ten private-label footwear brands
- Recognized as a leading philanthropic business in Charlotte via 'Rack Room Shoes Gives'
- Fully merged Off Broadway Shoe Warehouse operations under one platform in 2021

## Latest updates

- **2026-03** — Named former Famous Footwear president Mike Edwards as CEO after Mark Lardie's retirement following 14 years leading the company.
- **2026-06** — Retiring CEO Mark Lardie set to receive the 2026 A.A. Bloom Memorial Award at the Two Ten Gala.
- **2022-10** — Marked its 100th anniversary with a year-long centennial celebration.

## Links

- Website: https://www.rackroomshoes.com
- LinkedIn: http://www.linkedin.com/company/rack-room-shoes
- Twitter/X: https://twitter.com/myrackroomshoes
- YouTube: https://www.youtube.com/user/rackroomshoes
- Instagram: https://www.instagram.com/rackroomshoes
- Facebook: https://facebook.com/myrackroomshoes
- TikTok: https://www.tiktok.com/@rackroomshoes

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Published by YesPress — https://yespress.io
Last updated: 2026-07-26