# Rachel Mays Ayotte

> Rachel Mays Ayotte is the Charleston-based co-founder and CEO of bread & Butter, a hospitality communications agency established with Meredith Vachon in 2007. Her work spans restaurant and hotel publicity, integrated marketing and the food, drink, travel and culture publication Late Checkout.

- **Role:** Co-founder and CEO at bread & Butter
- **Organizations:** bread & Butter, Late Checkout
- **Education:** Little Rock Central High
- **Known for:** Co-founded bread & Butter in 2007 and developed its distributed hospitality communications business., Led an agency included in The PR Net 100 for 2024., Founded Late Checkout, a publication covering food, drink, travel, culture and design.

## Career timeline

- **—** — Worked in fashion and art galleries before building a hospitality communications career.
- **—** — Worked at Union Square Cafe and helped promote a restaurant opening and a cookbook.
- **2004** — Met future co-founder Meredith Vachon at Wagstaff Worldwide in Los Angeles.
- **2007** — Co-founded bread & Butter with Vachon while they worked from living rooms in Los Angeles and Austin.
- **2013** — bread & Butter had six offices, 25 staff and more than 50 clients.
- **2023** — Appeared on The Cheap Seats on November 7 to discuss building the agency.
- **2024** — The PR Net 100 included bread & Butter and described more than 80 employees across 20 locations.
- **2025** — Discussed Late Checkout’s development into a newsletter and standalone website on A HOTEL PODCAST.

## Achievements

- Co-founded bread & Butter in 2007 and developed its distributed hospitality communications business.
- Led an agency included in The PR Net 100 for 2024.
- Founded Late Checkout, a publication covering food, drink, travel, culture and design.

## Latest updates

- **2025-10** — Appeared on A HOTEL PODCAST to discuss Late Checkout.
- **2025-10** — An Authority Magazine interview described her approach to integrated marketing and Late Checkout.

## Links

- Website: https://www.wearebreadandbutter.com/
- LinkedIn: https://www.linkedin.com/in/rachel-mays-ayotte-4512145

---

Profile page: https://yespress.io/rachel-mays-ayotte
Published by YesPress — https://yespress.io
Last updated: 2026-10-23