# Rachel Lyubovitzky

> Rachel Lyubovitzky is a serial entrepreneur who has founded four B2B technology companies and exited three of them, generating approximately $12 billion in combined exits with her co-founders. She is the CEO, co-founder, and Chairwoman of Setuply, an AI-powered client onboarding and lifecycle management platform, and a Partner at 2048 Ventures, a pre-seed and seed stage VC firm. With a Wharton Executive MBA and a computer science background from Brandeis University, she bridges deep technical fluency with executive leadership - having built and sold companies in HR tech, benefits automation, and search. She is also a Forbes Technology Council member, a published author, and has visited more than 60 countries.

- **Role:** Partner at 2048 Ventures; CEO & Chairwoman at Setuply
- **Organizations:** 2048 Ventures, Setuply, GTMfund, Forbes Technology Council
- **Nationality:** American
- **Education:** Executive MBA, University of Pennsylvania, Wharton School, Master of Arts, Computer Science, Brandeis University, Bachelor's, Computer Science, Brandeis University
- **Known for:** Founded four B2B technology companies with co-founders generating ~$12B in combined exits, Exited Searchfeed to Miva (2005), Exited SaaSHR to Kronos, Inc.

## Career timeline

- **2003** — Co-founded Searchfeed.com, one of the first ten pay-per-click search engines
- **2005-2006** — Searchfeed acquired by Miva; served as VP/GM through transition
- **2006+** — Co-founded KnowledgeSum, second B2B technology venture
- **2009-2012** — Co-founded SaaSHR.com, which was acquired by Kronos, Inc.
- **2012+** — Founded EverythingBenefits, automated benefits technology provider
- **2021** — EverythingBenefits acquired by UKG (Ultimate Kronos Group)
- **2022** — Co-founded Setuply, AI-powered B2B client onboarding platform
- **2022+** — Became Partner at 2048 Ventures; Limited Partner at GTMfund
- **2023** — Setuply raised $3.5M oversubscribed seed round
- **2023** — Accepted into Forbes Technology Council
- **2025** — Presented case study at HR Tech 2025 on Setuply and AllianceHCM partnership

## Achievements

- Founded four B2B technology companies with co-founders generating ~$12B in combined exits
- Exited Searchfeed to Miva (2005)
- Exited SaaSHR to Kronos, Inc.
- Exited EverythingBenefits to UKG in June 2021
- Raised $3.5M oversubscribed seed round for Setuply
- Partner at 2048 Ventures investing $500K-$2M per deal in AI and enterprise
- Forbes Technology Council member
- Visited over 60 countries
- Mentor in the Total Leadership Program at The Wharton School

## Latest updates

- **2025-09** — Speaking at HR Tech 2025 presenting case study on Setuply and AllianceHCM partnership: 80% faster onboarding
- **2023-10** — Featured in Nasdaq Center's Faces of Entrepreneurship series
- **2023-10** — Accepted into Forbes Technology Council
- **2023** — Setuply announced $3.5M oversubscribed seed round

## Links

- Website: https://www.setuply.com
- LinkedIn: https://www.linkedin.com/in/rlyubovitzky/
- Twitter/X: https://twitter.com/rlyubovitzky

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Profile page: https://yespress.io/rachel-lyubovitzky
Published by YesPress — https://yespress.io
Last updated: 2026-05-06