# Rachel Lea Fishman

> Rachel Lea Fishman is co-founder and CEO of Arketa, a New York-based operating system for boutique fitness and wellness studios. A certified yoga instructor turned software CEO, she started the company in 2020 with UCLA classmate Josh Archer to give small studios the tools she wished she had when she was working the check-in desk. In June 2025 Arketa raised a $15 million Series A led by Inspired Capital, bringing total funding to roughly $23 million and its customer base to more than 3,000 studios and gyms.

- **Role:** Co-Founder & CEO at Arketa
- **Organizations:** Arketa
- **Nationality:** American
- **Education:** B.A., Political Science and Communications, University of California, Los Angeles (UCLA), 200-Hour Power Yoga Certification, Group Fitness Training, CorePower Yoga / Yoga Alliance
- **Known for:** Forbes 30 Under 30, Enterprise Technology (2024), Co-founder and CEO of Arketa, serving 3,000+ studios and gyms worldwide, Raised ~$23M in total venture funding from Inspired Capital, First Round Capital, Amity VC and others

## Career timeline

- **college years** — Discovers yoga at UCLA while rehabilitating knee injuries; becomes a certified yoga instructor
- **pre-2020** — Works at check-in desks and teaches at yoga studios across California
- **2020** — Co-founds Arketa in Los Angeles with UCLA classmate Josh Archer, just before the pandemic shutters in-person studios
- **2020-2021** — Pivots product to virtual class delivery and on-demand video libraries during COVID
- **2022** — Raises $7.6M seed round led by First Round Capital
- **2023** — Named to Forbes 30 Under 30 (Enterprise Technology, 2024 list)
- **2025** — Closes $15M Series A led by Inspired Capital; total funding reaches ~$23M; team grows to ~55

## Achievements

- Forbes 30 Under 30, Enterprise Technology (2024)
- Co-founder and CEO of Arketa, serving 3,000+ studios and gyms worldwide
- Raised ~$23M in total venture funding from Inspired Capital, First Round Capital, Amity VC and others
- Built a product used by fitness businesses generating millions of dollars in revenue per month
- Certified Power Yoga instructor (200-hour, Yoga Alliance) and CorePower Yoga instructor

## Latest updates

- **2025-06** — Announced $15M Series A led by Inspired Capital; total funding now ~$23M
- **2024** — Named to Forbes 30 Under 30 in Enterprise Technology alongside co-founder Josh Archer

## Links

- Website: https://arketa.com
- LinkedIn: https://www.linkedin.com/in/rachelleafishman/
- Twitter/X: https://twitter.com/arketafitness
- Instagram: https://www.instagram.com/rachelleafishman/
- Facebook: https://www.facebook.com/arketa.co/

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Profile page: https://yespress.io/rachel-fishman
Published by YesPress — https://yespress.io
Last updated: 2026-07-08