# Rachel Eaton

> Rachel Eaton is the chief marketing officer of LGI Homes, where a career that began in 2003 as an administrative assistant grew alongside the Texas builder itself. She advanced through executive assistant, events and marketing leadership roles before becoming CMO in 2013, the year LGI went public. Her remit has included marketing strategy, brand and social media, and at points talent acquisition, technology, recruiting and field administration. Recognized in Pro Builder's 2020 Forty Under 40 class, Eaton has helped translate LGI's system-driven operating model into a measurable path from renter inquiry to homeownership.

- **Role:** Chief Marketing Officer at LGI Homes
- **Organizations:** LGI Homes, Zillow Group New Construction Advisory Board, LGI Giving Initiative
- **Education:** Bachelor of Science, Texas A&M University
- **Known for:** Named to Pro Builder's 2020 Forty Under 40 class., Managed a $50 million marketing budget and drove more than 385,000 leads in 2018, according to Pro Builder., Participated in the team that led LGI Homes through its 2013 IPO and two homebuilder acquisitions within five years, according to Pro Builder.

## Career timeline

- **2003** — Joined LGI Homes as an administrative assistant at the South Point Estates community in Houston.
- **2004-2007** — Served as executive assistant at LGI Homes.
- **2007-2012** — Served as director of marketing and special events.
- **2012-2013** — Served as vice president of marketing and administration.
- **2013** — Became chief marketing officer in June; LGI Homes completed its initial public offering in November.
- **2016** — Served on the leadership team when Pro Builder named LGI Homes its Builder of the Year.
- **2020** — Named to Pro Builder's Forty Under 40 class and led the launch of a redesigned LGIHomes.com.
- **2021** — Helped introduce immersive 360-degree digital home experiences through LGI Homes' collaboration with Modsy.
- **2023** — Marked 20 years with LGI Homes.
- **2026** — Continued serving as chief marketing officer and speaking publicly for LGI Homes' national sales campaigns.

## Achievements

- Named to Pro Builder's 2020 Forty Under 40 class.
- Managed a $50 million marketing budget and drove more than 385,000 leads in 2018, according to Pro Builder.
- Participated in the team that led LGI Homes through its 2013 IPO and two homebuilder acquisitions within five years, according to Pro Builder.
- Helped launch and continued to support the LGI Giving Initiative, which by 2020 had contributed more than $1.2 million in corporate nonprofit sponsorships and over 20,000 service hours.
- Was one of three women at public homebuilding companies listed as a named executive officer in 2017, according to Pro Builder.
- Led marketing during LGI's expansion from a small community builder to a national, Nasdaq-listed homebuilder.

## Latest updates

- **2026-06** — As LGI Homes launched its Sunsational Summer Savings campaign, Eaton emphasized move-in-ready inventory, included features and limited-time savings for buyers.
- **2025-09** — For LGI Homes' Make Your Move event, Eaton described the campaign as a way to create a seamless path to homeownership through a straightforward process and financing options.
- **2023-09** — LGI Homes celebrated Eaton's 20 years with the company, tracing her path from administrative assistant to chief marketing officer.

## Links

- Website: https://www.lgihomes.com/
- LinkedIn: https://www.linkedin.com/in/racheleaton
- Twitter/X: https://twitter.com/lgihomes
- YouTube: https://www.youtube.com/user/LGIHomes
- Instagram: https://www.instagram.com/lgihomes/
- Facebook: https://www.facebook.com/LGIHomes

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Profile page: https://yespress.io/rachel-eaton
Published by YesPress — https://yespress.io
Last updated: 2026-08-17