# Rachel Carr

> Rachel Carr is the chief marketing officer of Tampa-based Slide Insurance, where she leads growth marketing, corporate communications, brand strategy, and the company's omnichannel customer experience. Her more than 15-year career spans ESPN, Cigna, The Baldwin Group, and Slide, and includes marketing work during the public-market journeys of both The Baldwin Group and Slide. A Tampa Bay Business Journal 40 Under 40 honoree, Carr also contributes to local education, service, and mentorship efforts.

- **Role:** Chief Marketing Officer at Slide Insurance
- **Organizations:** Slide Insurance, The Baldwin Group, Cigna, ESPN, University of South Florida Digital Marketing Program
- **Education:** Undergraduate degree, University of Florida, MBA, University of Florida, Change Management Practitioner certification, Prosci
- **Known for:** Named a Tampa Bay Business Journal 40 Under 40 honoree in 2020., Led marketing and brand strategies for two companies on their paths to becoming publicly traded., Served on the University of South Florida Digital Marketing Program board from 2020 to 2021.

## Career timeline

- **2006-2017** — Worked at Cigna, including as a sales enablement leader; received Cigna's 2014 Gold Circle Cabinet Award and a Customer Centricity Ambassador recognition.
- **2017-2021** — Served as executive director of marketing and communications at The Baldwin Group, then known as BRP Group.
- **2020** — Named to the Tampa Bay Business Journal's 40 Under 40 class and served on the University of South Florida Digital Marketing Program board.
- **2021-present** — Joined Slide Insurance as chief marketing officer, leading growth marketing, corporate communications, brand strategy, and omnichannel customer experience.
- **2025** — Led marketing and brand work during Slide's path to its June 2025 Nasdaq debut under the ticker SLDE.
- **2026** — Selected as a mentor for the Tampa Bay Buccaneers' She is Football Career Summit.

## Achievements

- Named a Tampa Bay Business Journal 40 Under 40 honoree in 2020.
- Led marketing and brand strategies for two companies on their paths to becoming publicly traded.
- Served on the University of South Florida Digital Marketing Program board from 2020 to 2021.
- Earned Cigna's 2014 Gold Circle Cabinet Award.
- Holds HubSpot Inbound, HubSpot Sales, and Prosci Change Management credentials.

## Latest updates

- **2026-05** — Slide announced its expansion into California with a residential property excess and surplus lines program; Carr remained the company's media contact and chief marketing officer.
- **2026-02** — Carr was featured as a mentor for the Tampa Bay Buccaneers' 2026 She is Football Career Summit.
- **2025-09** — Slide joined the Russell 2000 and Russell 3000 indexes following its public debut.
- **2025-06** — Slide began trading on Nasdaq under the ticker SLDE after pricing an upsized initial public offering.

## Links

- Website: https://slideinsurance.com
- LinkedIn: https://www.linkedin.com/in/rachelannecarr

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Profile page: https://yespress.io/rachel-carr
Published by YesPress — https://yespress.io
Last updated: 2026-08-11