# Racepoint Global

> Racepoint Global is a privately held Boston communications agency that helps technology-heavy companies become understandable, trusted and culturally relevant. Founded by PR entrepreneur Larry Weber and now led by CEO Bill Davies, the firm sells strategy, public relations, creative, content, influencer, social and experiential work through an earned-first model. Its roster spans semiconductors, enterprise hardware, industrial technology, wireless, AI and health, with public examples including John Deere, Panasonic, MediaTek, LG Electronics, RISC-V International, Boost Mobile and SiFive.

- **Founded:** 2003
- **Headquarters:** Boston, United States
- **Founders:** Larry Weber (Founder and Chairman)
- **Products:** Public relations and media relations, Creative and content, Influencer and social media, Experiential, Strategy and research
- **Notable:** The John Deere Chief Tractor Officer campaign generated more than 2 billion earned and social impressions, added 500,000 TikTok followers and produced a first winner video with more than 36 million views., The John Deere campaign secured 159 pieces of coverage across marketing, sports, consumer and pop-culture media using organic distribution., Racepoint's website lists 2025 honors for John Deere including PRSA Anvil, Best in Biz, SABRE Innovation, Bell Ringer, Drum and Digiday recognition.

## Products & services

- **Public relations and media relations** — Narrative development, press strategy, launches, crisis counsel, media training, thought leadership and executive visibility for technology-forward organizations.
- **Creative and content** — Campaign concepts, visual identity, video, podcasts, digital content, brand storytelling and creative production designed to generate earned attention.
- **Influencer and social media** — Creator programs, community engagement, social strategy and cross-channel campaigns that connect technical brands with consumer and professional audiences.
- **Experiential** — Events, stunts, trade-show programs and owned brand experiences intended to create moments that travel through feeds and press coverage.
- **Strategy and research** — The 4D Unlock framework - define, design, deliver and demonstrate - links audience insight and communications activity to market impact.

## Achievements

- The John Deere Chief Tractor Officer campaign generated more than 2 billion earned and social impressions, added 500,000 TikTok followers and produced a first winner video with more than 36 million views.
- The John Deere campaign secured 159 pieces of coverage across marketing, sports, consumer and pop-culture media using organic distribution.
- Racepoint's website lists 2025 honors for John Deere including PRSA Anvil, Best in Biz, SABRE Innovation, Bell Ringer, Drum and Digiday recognition.
- Racepoint was named among PRovoke Media's 100 Best Agencies in the US for 2026.
- The agency lists a 2025 Ragan PR Daily Top Agencies win and a 2025 Best in Biz North America silver award for Racepoint itself.
- Racepoint Group received a United Nations Grand Award in 2008 for communications work on One Laptop per Child.
- The firm transformed into Racepoint Global in 2013 by merging with sister company Digital Influence Group.

## Latest updates

- **2026-09** — Racepoint was hiring account talent in Boston and San Francisco after describing a strong year of new-business growth.
- **2026-09** — PRovoke Media included Racepoint among its 100 Best Agencies in the US, noting its smaller, focused model and fewer than 40 employees.
- **2026-08** — The agency said it was a finalist in six categories in Ragan and PR Daily's 2026 Media Relations Awards.
- **2025-09** — Racepoint added inventory-AI company NomadGo to its client roster.
- **2025-05** — Maddy Hunter joined as vice president and head of agency growth.
- **2024-11** — Bill Davies became CEO, returning to work with longtime mentor Larry Weber after a 22-year career that included co-leading Jack Morton.

## Links

- Website: https://racepointglobal.com
- LinkedIn: https://www.linkedin.com/company/racepoint-global
- Twitter/X: https://twitter.com/racepointglobal
- Instagram: https://www.instagram.com/racepointglobal/
- Facebook: https://facebook.com/racepointglobal

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Profile page: https://yespress.io/racepoint-global
Published by YesPress — https://yespress.io
Last updated: 2026-09-24