# rabbit inc.

> rabbit inc. is a Los Angeles AI hardware startup that built the r1, a $199 pocket device co-designed by Teenage Engineering. Instead of an app grid, the r1 runs on a Large Action Model - software meant to operate websites and services on your behalf. It sold 130,000 units off a single CES keynote, then spent the next two years turning a viral gadget into an actual agent platform.

- **Founded:** 2020
- **Headquarters:** Los Angeles, California, United States
- **Founders:** Jesse Lyu (Founder & CEO), Alexander Liao (Co-founder)
- **Team size:** ~26 employees
- **Products:** rabbit r1, rabbitOS, Large Action Model (LAM), LAM Playground, Teach Mode
- **Notable:** Sold ~10,000 units in the first batch within a day, and 130,000 units following the CES 2024 announcement, One of the breakout stories of CES 2024, Reportedly drove ~$10M in pre-orders on the strength of design and concept

## Products & services

- **rabbit r1** — A $199 pocket AI companion co-designed by Teenage Engineering, with a 2.88-inch touchscreen, scroll wheel, push-to-talk button and a rotating 'rabbit eye' camera. Runs rabbitOS.
- **rabbitOS** — The device operating system built around the Large Action Model, handling voice queries, vision, and task automation without a traditional app grid.
- **Large Action Model (LAM)** — rabbit's core technology - a model designed to learn and reproduce human actions on software interfaces so it can complete tasks like ordering, booking and searching.
- **LAM Playground** — A web-based agent that carries out multi-step tasks across websites on the user's behalf, opened to all r1 users in October 2024.
- **Teach Mode** — A feature that lets users demonstrate a task once through the Rabbithole web portal so the r1 can repeat it as a custom agent - no code required.
- **rabbitOS 2** — A redesigned card-based interface with gesture navigation and 'creations,' letting the device generate small on-the-fly software tools.

## Achievements

- Sold ~10,000 units in the first batch within a day, and 130,000 units following the CES 2024 announcement
- One of the breakout stories of CES 2024
- Reportedly drove ~$10M in pre-orders on the strength of design and concept
- Raised ~$30M+ from Khosla Ventures and others; ~$46M total funding on record
- Kept shipping major software (LAM Playground, Teach Mode, rabbitOS 2, agent updates) years after launch

## Latest updates

- **2024-10** — LAM Playground, a web-based agent that completes multi-step tasks, opened to all r1 users.
- **2024-11** — Teach Mode beta rolled out to all users, letting them build custom agents by demonstration.
- **2025-09** — rabbitOS 2 launched with a card-based interface, gesture navigation and on-device 'creations.'
- **2026-07** — Update brought the 'hermes' agent, a proactive rabbit mode, OpenClaw protocol v4 support and bring-your-own-key model support to DLAM.

## Links

- Website: https://rabbit.tech
- LinkedIn: http://www.linkedin.com/company/rabbitinc
- Twitter/X: https://x.com/rabbit_hmi
- YouTube: https://www.youtube.com/@rabbit-tech
- Instagram: https://www.instagram.com/rabbit.tech
- Facebook: https://www.facebook.com/rabbittechofficial/

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Profile page: https://yespress.io/rabbit-inc
Published by YesPress — https://yespress.io
Last updated: 2026-08-20