# R\West

> R\West is an independent, integrated marketing agency founded in Portland in 1997. Its 70-person team works across Portland, New York and Amsterdam, combining brand strategy, creative, content production, digital experience, paid media, social and PR. The agency's most distinctive claim is not a format or a catchphrase but continuity: marquee client relationships average 17 years, and its case studies connect that patience to measurable outcomes for brands including Bonne Maman, First Tech, Rioja, UGG, Yanmar and CineFi.

- **Founded:** 1997
- **Headquarters:** Portland, United States
- **Founders:** Sean Blixseth (Founder and CEO)
- **Products:** Brand Strategy, Project & Brand Management, Creative, Content Production, Digital Experience
- **Notable:** Reports a 17-year average tenure with marquee clients and 23 active client partners., Helped Bonne Maman reach the No. 2 US market position from No. 3, with nine consecutive years of growth in a flat category., Reports that First Tech grew from $1.5 billion to $13 billion in assets during a 12-year partnership.

## Products & services

- **Brand Strategy** — Positioning, identity and strategic planning grounded in audience and market insight.
- **Project & Brand Management** — Account leadership that aligns strategy, creative decisions and long-term brand health.
- **Creative** — Integrated campaigns, identity systems and channel-ready creative concepts.
- **Content Production** — Photography, video and reusable content systems produced for multiple channels.
- **Digital Experience** — Websites, platforms, recommendation tools and custom WordPress development, including ecommerce and CRM integrations.
- **Paid Media** — Media planning, buying, optimization and measurement tied to creative performance.
- **Social Media** — Organic and paid social strategy, content and community programs.
- **PR & Communications** — Earned media, influencer work, launches and reputation support.

## Achievements

- Reports a 17-year average tenure with marquee clients and 23 active client partners.
- Helped Bonne Maman reach the No. 2 US market position from No. 3, with nine consecutive years of growth in a flat category.
- Reports that First Tech grew from $1.5 billion to $13 billion in assets during a 12-year partnership.
- Reports a 17% sales lift for Rioja in a declining category.
- UGG launch activation produced 4,300 rewards-program sign-ups and more than 10,000 pairs sold on launch day.
- Won an Award of Distinction in the 32nd Annual Communicator Awards for an integrated campaign marking 100 years of Rioja wine.

## Latest updates

- **2026-08** — R\West published work for a Rioja in-flight film running in Delta Air Lines' wine program.
- **2026-08** — Rioja watch parties with Mercado Little Spain drew more than 7,500 attendees and an estimated 170 million to 250 million gross impressions, according to the agency.
- **2026-07** — The agency and Chrome Industries promoted the brand's fifth Pride Collection, including a giveback to Brazilian LGBTQIA+ organization Casa 1.
- **2026-06** — R\West announced an Award of Distinction in the 32nd Annual Communicator Awards for its Rioja centennial campaign.
- **2026-05** — R\West introduced 'Between Human and Machine,' a series about practical AI use in agency work.

## Links

- Website: https://www.rwest.com
- LinkedIn: https://www.linkedin.com/company/rwest
- Twitter/X: https://twitter.com/rwestmktg
- Instagram: https://www.instagram.com/rwestmktg/
- Facebook: https://facebook.com/rwestmktg

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Profile page: https://yespress.io/r-west
Published by YesPress — https://yespress.io
Last updated: 2026-09-23