# Quartile

> Quartile is a New York retail-media optimization company that combines patented machine-learning software with dedicated human strategists. Its platform makes product-level decisions across Amazon, Walmart, Instacart, Criteo, Google, Meta and Microsoft, helping ecommerce brands automate bids, allocate budgets, connect cross-channel data and reduce the manual work of managing large catalogs. Quartile says more than 5,300 brands in 32 countries use its services, representing over $2 billion in annual ad spend and over $25 billion in annual ad sales.

- **Founded:** 2018
- **Headquarters:** New York City, United States
- **Founders:** Daniel Knijnik (Co-Founder and CEO), Sylvio Lindenberg (Co-Founder and CMO), Luiz Eduardo Fracao (Co-Founder and former COO)
- **Team size:** Approximately 530-570 people. Supplied company data lists 530 employees; a March 2026 workforce estimate reported 571, while LinkedIn lists the company in its 201-500 employee band.
- **Products:** Amazon Sponsored Ads Optimization, Cross-Channel Advertising Platform, Hourly Bidding Optimization, Amazon DSP and Amazon Marketing Cloud Services, Amazon Promotion Management
- **Notable:** Reached $5 million in annual recurring revenue within a year of its 2018 launch, according to the company., Acquired Sidecar in December 2021, creating a combined company of more than 300 people and expanding into cross-channel ecommerce advertising., Won the Amazon Ads Partner Awards Scaled Technology Award in 2022 after a field of more than 200 submissions.

## Products & services

- **Amazon Sponsored Ads Optimization** — AI-assisted campaign creation, product-level bidding, keyword management, placement optimization and reporting for Amazon PPC.
- **Cross-Channel Advertising Platform** — Unified optimization and reporting across Amazon, Walmart, Instacart, Criteo, Google, Meta and Microsoft, expanded through the Sidecar acquisition.
- **Hourly Bidding Optimization** — Near-real-time bid, budget and placement adjustments using Amazon Marketing Stream signals.
- **Amazon DSP and Amazon Marketing Cloud Services** — Full-funnel audience strategy, programmatic media management and AMC-informed measurement and audience activation.
- **Amazon Promotion Management** — Planning, scheduling and optimization for more than 20 Amazon promotion types, coordinated with advertising and measured through Promotion IQ reporting.
- **Google to Amazon** — Builds Google Search campaigns that send high-intent shoppers to Amazon listings, with attribution and Brand Referral Bonus capture managed in the Quartile portal.
- **SEO and Listing Optimization** — Uses converting search-term data from advertising campaigns to improve Amazon product titles, listings and organic performance.
- **Managed Retail Media Strategy** — Every customer receives dedicated account support for audits, goals, campaign strategy, reporting and ongoing optimization.

## Achievements

- Reached $5 million in annual recurring revenue within a year of its 2018 launch, according to the company.
- Acquired Sidecar in December 2021, creating a combined company of more than 300 people and expanding into cross-channel ecommerce advertising.
- Won the Amazon Ads Partner Awards Scaled Technology Award in 2022 after a field of more than 200 submissions.
- Reported six patents spanning machine learning, artificial intelligence and optimization algorithms in 2022.
- Named a 2025 New York City Top Workplaces winner and recognized in four national Culture Excellence categories.
- Earned 26 G2 badges in the Summer 2026 reports and reported a 4.6/5 rating across more than 210 reviews.
- Achieved ISO/IEC 27001 certification in May 2026.
- Named a 2026 Product Innovation finalist in the Walmart Connect Partner Awards.
- Grew to serve more than 5,300 brands in 32 countries, managing over $2 billion in annual ad spend.

## Latest updates

- **2026-08** — Quartile was named a finalist in the Product Innovation category for the 2026 Walmart Connect Partner Awards.
- **2026-07** — Published its Amazon SEO Playbook and promoted an SEO and Listing Optimization service that links paid search-term data to organic listing changes.
- **2026-06** — Earned 26 badges in the G2 Summer 2026 reports, up from 15 in Summer 2025, and reported a 4.6/5 rating from more than 210 reviews.
- **2026-05** — Achieved ISO/IEC 27001 certification following an audit by A-LIGN.
- **2026-05** — Expanded promotion management around Amazon's promotional API, combining ads, tailored audiences and promotion measurement.
- **2026** — Introduced Google to Amazon, which can build search campaigns in under 10 minutes and manage attribution and Brand Referral Bonus capture.
- **2025-09** — Launched Amazon Promotion Management and the Promotion IQ competitive-intelligence dashboard.

## Links

- Website: https://www.quartile.com
- LinkedIn: https://www.linkedin.com/company/quartiledigital
- Twitter/X: https://twitter.com/quartiledigital
- YouTube: https://www.youtube.com/@QuartileLLC
- Instagram: https://www.instagram.com/quartiledigital/
- Facebook: https://www.facebook.com/quartiledigital

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Profile page: https://yespress.io/quartile
Published by YesPress — https://yespress.io
Last updated: 2026-08-14