# Quantcast

> Quantcast is a San Francisco-based advertising technology company that uses AI and machine learning to help marketers, agencies and publishers plan, buy, optimize and measure campaigns across the open internet. Built around its patented Ara AI engine and a live Audience Graph that processes trillions of signals a day, Quantcast positions itself as a next-generation demand-side platform for a privacy-first, increasingly cookieless web.

- **Founded:** 2006
- **Headquarters:** San Francisco, California, United States
- **Founders:** Konrad Feldman (Co-founder & CEO), Paul Sutter (Co-founder)
- **Team size:** ~800 employees across roughly 20 offices in 11 countries
- **Products:** Quantcast Platform (DSP), Ara, Audience Graph, Quantcast Measure, Quantcast Choice
- **Notable:** Built one of the web's largest audience measurement networks, spanning 100M+ online destinations., Developed Ara, a patented AI engine processing ~20 petabytes of data daily., Quantcast Choice powered one billion consumer consent choices within two months of GDPR taking effect.

## Products & services

- **Quantcast Platform (DSP)** — An AI-powered demand-side platform that lets advertisers and agencies plan, target, buy, optimize and measure programmatic campaigns across display, video, mobile, native, audio and connected TV.
- **Ara** — Quantcast's patented AI and machine learning engine, processing roughly 20 petabytes of data per day to build custom predictive models for each campaign.
- **Audience Graph** — A live, predictive intelligence engine that processes trillions of signals daily and makes over 10 billion predictions per second to power autonomous advertising and audience insights.
- **Quantcast Measure** — A free audience measurement and analytics tool historically used by publishers across 100M+ online destinations to understand and prove their audiences.
- **Quantcast Choice** — A free IAB TCF-registered consent management platform launched after GDPR; powered one billion consent choices in two months (since discontinued).

## Achievements

- Built one of the web's largest audience measurement networks, spanning 100M+ online destinations.
- Developed Ara, a patented AI engine processing ~20 petabytes of data daily.
- Quantcast Choice powered one billion consumer consent choices within two months of GDPR taking effect.
- Positioned an early, AI-first approach to cookieless, privacy-safe advertising on the open web.
- Reports up to 44% increase in customer conversions and 50% time savings versus traditional DSPs.

## Latest updates

- **2024-07** — Raised $65M in debt financing to fund growth.
- **2025-01** — Continued positioning the Quantcast Platform around AI-powered, measurable advertising outcomes and the Audience Graph for autonomous campaigns.
- **2026-01** — Emphasized cookieless audience targeting, first-party data activation and predictive optimization as privacy changes reshaped the open web.

## Links

- Website: https://www.quantcast.com
- LinkedIn: http://www.linkedin.com/company/quantcast
- Twitter/X: http://twitter.com/quantcast
- YouTube: https://www.youtube.com/user/Quantcast
- Facebook: https://facebook.com/quantcast/

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Profile page: https://yespress.io/quantcast
Published by YesPress — https://yespress.io
Last updated: 2026-06-01