# QualSights

> QualSights is a Chicago-based insights technology platform that helps brands decode real-world human behavior. It blends the depth of qualitative research with the speed of quantitative methods through patented always-on Smart Sensors, a mobile video participant app, and AI-powered analysis - capturing how consumers actually use products in everyday life. Trusted by Fortune 500 brands in CPG, pharma, and technology.

- **Founded:** 2017
- **Headquarters:** Chicago, Illinois, United States
- **Founders:** Nihal Advani (Founder & CEO)
- **Team size:** ~100 employees
- **Products:** UseSights, Smart Sensors / Smart Tags, Participant App, AI-Powered Insights Platform
- **Notable:** Ranked #19 on the Financial Times list of The Americas' Fastest Growing Companies 2024 (second appearance), Raised $7.7M Series A in November 2022 led by 4490 Ventures, Board includes Mitch Barns (former CEO of Nielsen), Gian Fulgoni (former CEO of IRI and Comscore), Rishad Tobaccowala, Sanjay Khosla, and Mohanbir Sawhney

## Products & services

- **UseSights** — A subscription-based usage intelligence platform - billed as the first Physical AI platform purpose-built for consumer products - that measures how people actually use products in everyday life, with category-level benchmarks and syndicated data.
- **Smart Sensors / Smart Tags** — Patented, always-on, cloud-connected sensors that passively and precisely track if, when, how often, how long, and where products are used.
- **Participant App** — Award-winning mobile app for capturing video, mobile ethnographies, and in-context consumer feedback from participants anywhere in the world.
- **AI-Powered Insights Platform** — AI analytics suite that synthesizes video, sensor, and survey data into actionable insights for product innovation, concept testing, and pre-launch validation.

## Achievements

- Ranked #19 on the Financial Times list of The Americas' Fastest Growing Companies 2024 (second appearance)
- Raised $7.7M Series A in November 2022 led by 4490 Ventures
- Board includes Mitch Barns (former CEO of Nielsen), Gian Fulgoni (former CEO of IRI and Comscore), Rishad Tobaccowala, Sanjay Khosla, and Mohanbir Sawhney
- Patented always-on Smart Sensor technology
- Launched UseSights, billed as the first Physical AI platform for consumer products (2025)

## Latest updates

- **2025-09** — Launched UseSights, a subscription-based usage intelligence platform powered by Smart Sensors and AI.
- **2024-08** — Unveiled Smart Tags, patented cloud-connected sensors for passive product-usage measurement.
- **2024-01** — Named #19 on the Financial Times Americas' Fastest Growing Companies list.
- **2022-11** — Closed $7.7M Series A led by 4490 Ventures.

## Links

- Website: https://qualsights.com
- LinkedIn: https://www.linkedin.com/company/qualsights
- Twitter/X: http://twitter.com/GeoramaLive
- Facebook: https://facebook.com/QualSights

---

Profile page: https://yespress.io/qualsights
Published by YesPress — https://yespress.io
Last updated: 2026-06-08