# QSIC

> QSIC is an in-store audio platform that combines curated music, point-of-sale data and generative AI to help retailers and brands turn store audio into a measurable retail media channel. Its technology powers thousands of stores across three continents, pairing store-specific playlists with dynamically created, localized audio ads and closed-loop attribution so advertisers can tie in-store messaging back to sales.

- **Founded:** 2013
- **Headquarters:** Dallas, Texas, United States (with operations in Abbotsford, Victoria, Australia)
- **Founders:** Matthew Elsley (Co-Founder & CEO), Nick Larkins (Co-Founder & Chief Product Officer)
- **Team size:** ~77 employees
- **Products:** Ad Platform, Lucy (Generative AI), Intelligence, In-Store Audio
- **Notable:** Ranked #8 on Deloitte's Technology Fast 50 (2025), Closed a $25M USD Series B led by Hedosophia (January 2025), Reported 220%+ year-over-year growth heading into 2026

## Products & services

- **Ad Platform** — AI-powered audio ad creation, dynamic ad planning and verified ad transparency, including on-demand generative voiceovers.
- **Lucy (Generative AI)** — Proprietary generative AI model that creates and localizes custom audio ad content in real time using retailer data like local pricing, inventory and weather.
- **Intelligence** — Predictive targeting, performance analytics and self-service reporting that connect audio campaigns to point-of-sale outcomes for closed-loop attribution.
- **In-Store Audio** — Scalable, store-specific playlists with automated volume control that adjusts to ambient noise, plus multi-location management via smart in-store audio hardware.

## Achievements

- Ranked #8 on Deloitte's Technology Fast 50 (2025)
- Closed a $25M USD Series B led by Hedosophia (January 2025)
- Reported 220%+ year-over-year growth heading into 2026
- Signed a partnership to power AI audio across ~6,000 Dollar General stores (2026)
- Reaches 100M+ shoppers monthly at the point of purchase across three continents

## Latest updates

- **2026-04** — Dollar General's DG Media Network announced an AI-enabled in-store audio rollout with QSIC across roughly 6,000 stores in 48 states, doubling DG's in-store audio footprint to about 12,000 locations.
- **2026-03** — QSIC and Barrows Connected Store partnered to unify in-store audio and video for retail media.
- **2025-03** — QSIC unveiled Shoptalk Radio and new AI audio innovation at Shoptalk 2025.
- **2025-01** — QSIC secured $25M USD in Series B funding led by Hedosophia to expand its AI-powered in-store audio platform.
- **2024-07** — QSIC reported 220%+ year-over-year growth, driven by North American adoption, and tripled its retail location count.

## Links

- Website: https://getqsic.com
- LinkedIn: https://www.linkedin.com/company/qsic
- Twitter/X: https://twitter.com/getqsic
- Instagram: https://www.instagram.com/getqsic
- Facebook: https://facebook.com/getqsic/

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Profile page: https://yespress.io/qsic
Published by YesPress — https://yespress.io
Last updated: 2026-07-18