# PvX Partners

> PvX Partners is a Singapore-based fintech that provides non-dilutive user acquisition (UA) financing to mobile game studios and consumer app companies. Instead of equity or traditional debt, PvX funds a portion of a company's monthly marketing spend based on the historical performance of user cohorts, sharing downside risk if those cohorts underperform. Its financing is powered by Lambda, a proprietary machine-learning underwriting and intelligence platform, allowing profitable apps to scale user acquisition budgets without giving up ownership.

- **Founded:** 2024
- **Headquarters:** Singapore
- **Founders:** Joe Wadakethalakal (CEO & Co-Founder), Ridzki Syahputera (Co-Founder), Zhen Jie Sim (Co-Founder)
- **Team size:** ~21 employees
- **Products:** PvX Capital, PvX Lambda, PvX Delta, ROAS benchmarking & cohort diligence
- **Notable:** Surpassed $250M in committed UA financing by December 2025, in partnership with General Catalyst., Crossed $750M in committed UA financing, tripling the December 2025 mark., Raised a $10.5M Series A in 2026 led by T-Accelerate Capital.

## Products & services

- **PvX Capital** — User acquisition (UA) / cohort financing that funds a portion of monthly marketing spend based on historical cohort performance and RoAS, letting apps scale up to roughly $25M per year without giving up equity, with PvX sharing downside risk if cohorts underperform.
- **PvX Lambda** — A proprietary machine-learning underwriting and intelligence platform and database that evaluates investment candidates against industry trends and forecasts future cohort outcomes.
- **PvX Delta** — Analytics and benchmarking tools that integrate into client databases to track campaign performance in real time and benchmark results across peers, platforms and geographies.
- **ROAS benchmarking & cohort diligence** — Market intelligence and cohort diligence tools that help teams optimize user acquisition spend and maximize profitable growth.

## Achievements

- Surpassed $250M in committed UA financing by December 2025, in partnership with General Catalyst.
- Crossed $750M in committed UA financing, tripling the December 2025 mark.
- Raised a $10.5M Series A in 2026 led by T-Accelerate Capital.
- Built Lambda, a proprietary machine-learning underwriting platform.
- Backed by investors including Play Ventures, General Catalyst, Z Venture Capital and Drive by DraftKings.

## Latest updates

- **2026-04** — Raised a $10.5M Series A led by T-Accelerate Capital with Z Venture Capital and Drive by DraftKings, funding headcount and further development of Lambda with a goal of quadrupling deal volume in 2026.
- **2025-12** — Surpassed $250M in committed UA financing in partnership with General Catalyst and raised a $4.7M seed extension.
- **2025-03** — Raised $3.8M in seed funding co-led by Play Ventures and General Catalyst to help consumer apps achieve scale.

## Links

- Website: https://pvxpartners.com
- LinkedIn: https://www.linkedin.com/company/pvx-partners

---

Profile page: https://yespress.io/pvx-partners
Published by YesPress — https://yespress.io
Last updated: 2026-07-25