# Push The Envelope PR

> Push The Envelope PR is a founder-led consumer communications agency founded in 2006. From its headquarters in Freehold, New Jersey, and offices in Boca Raton and Los Angeles, it works with beauty, fashion, wellness and lifestyle brands on earned media, affiliate commerce, influencer programs, events, social strategy and AI discoverability. Its pitch is unusually commercial for a PR shop: follow what happens after coverage appears, including referral traffic, affiliate revenue, Amazon sales, search visibility and AI citations.

- **Founded:** 2006
- **Headquarters:** Freehold, United States
- **Founders:** Sabrina DiBella (Co-Founder), Michael DiBella (Co-Founder and CEO)
- **Products:** Earned media and media relations, Product placement and awards, Affiliate marketing, Influencer marketing, Social media strategy and management
- **Notable:** The agency says it has operated continuously since 2006., The agency reports a 97% client retention rate., The agency reports 22 major industry award wins for client work.

## Products & services

- **Earned media and media relations** — Positioning, pitch development and outreach for print, digital and broadcast coverage.
- **Product placement and awards** — Editorial roundups, shopping guides, gifting, award submissions and product seeding.
- **Affiliate marketing** — Commerce-editor outreach and trackable affiliate placements intended to connect coverage to revenue.
- **Influencer marketing** — Organic and paid creator collaborations, celebrity seeding and campaign management.
- **Social media strategy and management** — Content direction, channel strategy, publishing and performance reporting.
- **Events and experiential** — Launches, pop-ups, press previews, press trips and influencer activations.
- **Digital PR and AI discoverability** — Editorial authority, SEO-oriented coverage, citation-gap analysis and campaigns aimed at visibility in generative search.
- **Visibility Intelligence** — The agency's four-stage performance methodology: found, recommended, trusted and purchased.

## Achievements

- The agency says it has operated continuously since 2006.
- The agency reports a 97% client retention rate.
- The agency reports 22 major industry award wins for client work.
- A reported Wirecutter placement moved more than 600 client units in 24 hours.
- The agency reports that two placements around an Amazon Spring Sale corresponded with roughly $155,000 in one client's monthly sales.
- Verified agency-reported client data from January 2025 through May 2026 showed a 62% increase in affiliate-driven revenue.
- A product-placement case study reports 44 earned placements in three months and more than $150,000 in direct sales.

## Latest updates

- **2026-09** — Published its performance-PR thesis and Visibility Intelligence framework, pairing earned media with commerce, search and AI-discovery outcomes.
- **2026-08** — Detailed its AI citation-gap approach: test buyer prompts, map cited sources and pursue coverage in the outlets shaping answers.
- **2026-08** — Explained how the firm uses AI for research, targeting and SEO while keeping editor relationships and final judgment with people.
- **2026-05** — Reported a 62% rise in affiliate-driven revenue across verified client data spanning January 2025 to May 2026.

## Links

- Website: https://www.pushtheenvelopepr.com/
- LinkedIn: https://www.linkedin.com/company/push-the-envelope-pr
- Twitter/X: https://x.com/PushEnvelopePR
- YouTube: https://www.youtube.com/@PushEnvelopePr
- Instagram: https://www.instagram.com/pushenvelopepr/
- Facebook: https://www.facebook.com/PushEnvelopePR
- TikTok: https://www.tiktok.com/@pushtheenvelopepr

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Profile page: https://yespress.io/push-the-envelope-pr
Published by YesPress — https://yespress.io
Last updated: 2026-09-21