# Purpose Worldwide

> Purpose Worldwide is an independent Austin-headquartered brand, growth and communications firm founded in 2019 by Lana McGilvray and Cassady Nordeen. It combines executive-level positioning and go-to-market counsel with public relations, content, demand generation, events, crisis work and measurement, serving technology and AI companies, brands, agencies, NGOs and trade groups.

- **Founded:** 2019
- **Headquarters:** Austin, United States
- **Founders:** Lana McGilvray (Co-founder and CEO), Cassady Nordeen (Co-founder and Chief Client Officer)
- **Products:** Marketing strategy and executive advisory, Public relations and reputation, Growth marketing execution, Measurement, On Purpose podcast
- **Notable:** Co-founder Lana McGilvray was named among PRNEWS' 2020 Top Women in PR., The firm supported communications around IPIE's official launch at the 2023 Nobel Prize Summit., Its public client history includes companies through notable transactions, including The Trade Desk's IPO and acquisitions involving Ad-Lib.io, AdColony, CognitiveScale, Connatix, Habu and TVSquared.

## Products & services

- **Marketing strategy and executive advisory** — CMO and CRO counsel, go-to-market planning, market positioning, personas, customer journeys, business-development support and integrated communications planning.
- **Public relations and reputation** — Media relations, analyst and investor relations, crisis management, executive visibility, media training and narrative development.
- **Growth marketing execution** — Awareness campaigns, demand generation, content, social media, events, lead generation, sales enablement and advertising support.
- **Measurement** — Custom measurement frameworks intended to connect communications activity to stated business goals.
- **On Purpose podcast** — A conversation series about purpose-driven leaders and organizations hosted by firm partners and collaborators.

## Achievements

- Co-founder Lana McGilvray was named among PRNEWS' 2020 Top Women in PR.
- The firm supported communications around IPIE's official launch at the 2023 Nobel Prize Summit.
- Its public client history includes companies through notable transactions, including The Trade Desk's IPO and acquisitions involving Ad-Lib.io, AdColony, CognitiveScale, Connatix, Habu and TVSquared.
- Purpose's work page associates Together for Safer Roads with an honorable mention in Fast Company's World Changing Ideas Awards.
- Purpose appointed its first president, Hollis Guerra, in February 2025 and expanded its advisory board with Louis Jones, Jeff Hirsch and Molly Wood.

## Latest updates

- **2025-02** — Purpose Worldwide appointed Hollis Guerra as its first president; Louis Jones became advisory board chair, while Jeff Hirsch and Molly Wood joined the advisory board.
- **2024-04** — Founder Lana McGilvray, co-chair of the ANA Brand Purpose Committee, moderated an ANA discussion on accessibility with XR Extreme Reach.
- **2024-01** — Purpose Worldwide and Molly Wood Media began working together on climate-adaptation and resilience investment communications.
- **2023-05** — The firm supported the official launch of IPIE at the Nobel Prize Summit in Washington, D.C.

## Links

- Website: https://www.purposenorthamerica.com/
- LinkedIn: https://www.linkedin.com/company/purpose-ww
- Twitter/X: https://twitter.com/purpose_ww
- Instagram: https://www.instagram.com/purpose_gram/
- Facebook: https://www.facebook.com/PurposeWW

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Profile page: https://yespress.io/purpose-worldwide
Published by YesPress — https://yespress.io
Last updated: 2026-09-21