# Purpose Unlimited

> Purpose Unlimited is a Toronto financial-services group founded by Som Seif that combines asset management, technology for independent advisors, small-business financing, and retirement-income products. Its edge is less about one app than a repeatable operating method: find a financial job customers hate doing, package the solution inside regulated infrastructure, then distribute it through advisors, exchanges, workplaces, or lending channels.

- **Founded:** 2013
- **Headquarters:** Toronto, Canada
- **Founders:** Som Seif (Founder and CEO)
- **Team size:** 201-500 employees on LinkedIn; the supplied dataset estimates 280 employees.
- **Products:** Purpose Investments, Advisor Solutions by Purpose, Driven by Purpose, Purpose Digital Asset Platform, Longevity Pension Fund
- **Notable:** Purpose Investments crossed C$1 billion in assets under management in 2015., The broader platform exceeded C$12 billion in assets in 2020 and C$17 billion in 2021., Purpose launched the world's first spot Bitcoin ETF in February 2021 and one of the first spot Ether ETFs in April 2021.

## Products & services

- **Purpose Investments** — Asset manager offering ETFs, mutual funds, cash-management, income, alternative, private-asset and digital-asset strategies for Canadian investors and institutions.
- **Advisor Solutions by Purpose** — An end-to-end operating platform for independent wealth practices covering planning, client onboarding, portfolio execution, compliance, billing, security and business services.
- **Driven by Purpose** — Digital small-business financing built from Thinking Capital, Ario and CreditGenie, focused on faster access to working capital and data-driven financial tools for Canadian SMBs.
- **Purpose Digital Asset Platform** — A regulated ETF suite providing brokerage-account access to spot Bitcoin, Ether, Solana and XRP, plus yield-oriented variants and institutional custody arrangements.
- **Longevity Pension Fund** — A mutual fund that pools longevity risk to target monthly income for life while allowing investors to redeem the lesser of unpaid capital or net asset value; payments are not insurance guarantees.
- **Steadyhand** — A Vancouver-based independent wealth manager acquired in 2025, bringing approximately C$1.3 billion and about 3,900 investors onto Purpose's broader platform.
- **Purpose SpaceX Yield Shares ETF** — A 2026 ETF providing exposure to private SpaceX shares, covered-call income and modest leverage for Canadian investors.

## Achievements

- Purpose Investments crossed C$1 billion in assets under management in 2015.
- The broader platform exceeded C$12 billion in assets in 2020 and C$17 billion in 2021.
- Purpose launched the world's first spot Bitcoin ETF in February 2021 and one of the first spot Ether ETFs in April 2021.
- The Purpose Bitcoin ETF crossed C$1 billion in assets shortly after launch in 2021.
- Purpose launched the Longevity Pension Fund in 2021 as an income-for-life mutual fund.
- Purpose Investments crossed C$20 billion in assets under management in March 2024.
- The Steadyhand acquisition lifted total platform assets above C$30 billion in June 2025.
- Purpose Unlimited was named one of Canada's Top Small & Medium Employers in 2023, 2024 and 2025.
- Purpose Investments launched spot Solana and XRP ETFs in 2025 and a SpaceX Yield Shares ETF in 2026.
- In July 2026, Purpose adopted a three-sub-custodian model for its digital-asset ETFs.

## Latest updates

- **2026-07** — Purpose Investments added Anchorage Digital Bank and became the first Canadian digital-asset ETF manager to use three independent institutional sub-custodians.
- **2026-06** — Purpose launched the SpaceX Yield Shares ETF on Cboe Canada, using covered calls and modest leverage to offer SpaceX exposure and monthly income.
- **2026-06** — Purpose completed the previously announced termination of its U.S. Preferred Share Fund.
- **2025-06** — Purpose completed its acquisition of Steadyhand, raising total platform assets to more than C$30 billion.
- **2025-06** — Purpose Investments launched a spot XRP ETF on the Toronto Stock Exchange.
- **2025-10** — The Purpose Special Opportunities Fund was terminated after Purpose cited its relatively low assets under management despite strong recent performance.

## Links

- Website: https://www.purpose-unlimited.com/
- LinkedIn: https://www.linkedin.com/company/purpose-unlmtd

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Profile page: https://yespress.io/purpose-unlimited
Published by YesPress — https://yespress.io
Last updated: 2026-08-23