# Purpose Brand

> Purpose Brand is a privately held Chicago communications agency that combines brand strategy, public relations, content, social media, web, video, experiential work, training and community engagement. Founded by former Fortune 500 marketing executive Diane Primo in 2007 as IntraLink Global, it renamed itself Purpose Brand in 2020 and built a practice around one demanding idea: a company's public message should be backed by what the company actually does.

- **Founded:** 2007
- **Headquarters:** Chicago, United States
- **Founders:** Diane Primo (Founder and CEO)
- **Products:** Brand strategy and rebranding, Public relations and crisis communication, Content and digital strategy, Web design and development, Video and experiential marketing
- **Notable:** Earned 30 industry awards in the 18 months leading up to the February 2020 rebrand, including recognition from dotCOMM, Hermes Creative Awards, MarCom, PRNEWS, Ragan and Videographer Awards., Generated more than 511 million earned-media impressions for Cooler Screens while communicating both consumer benefits and privacy considerations., Increased McKissack & McKissack website traffic 50%, lifted its newsletter open rate to 34% and raised LinkedIn impressions 300%.

## Products & services

- **Brand strategy and rebranding** — Brand purpose, architecture, identity, positioning, messaging, rebrands and relaunches.
- **Public relations and crisis communication** — Earned media, reputation management, executive visibility, issue response and partner education.
- **Content and digital strategy** — Research-led editorial systems, thought leadership, social media, search-informed content and email marketing.
- **Web design and development** — B2B and B2C websites designed to support sales and a broader brand platform.
- **Video and experiential marketing** — Visual storytelling, live events and immersive brand experiences.
- **Training and workshops** — Branding, PR, digital marketing and social-media accessibility training for internal teams.
- **Community engagement** — Two-way communications, stakeholder programs and public engagement for organizations operating in consequential local settings.
- **Purpose Project book collection** — Diane Primo's ADAPT, ALL Report and The Purpose Report translate agency research into operating frameworks for leaders.

## Achievements

- Earned 30 industry awards in the 18 months leading up to the February 2020 rebrand, including recognition from dotCOMM, Hermes Creative Awards, MarCom, PRNEWS, Ragan and Videographer Awards.
- Generated more than 511 million earned-media impressions for Cooler Screens while communicating both consumer benefits and privacy considerations.
- Increased McKissack & McKissack website traffic 50%, lifted its newsletter open rate to 34% and raised LinkedIn impressions 300%.
- Increased Procore's average engagement across LinkedIn, Facebook, Instagram and Twitter by 114% in the first month of the engagement.
- Helped Procore increase 2022 reach across seven social channels by 26.9%, engagement by 20.2% and followers by 19.8%.
- Founder Diane Primo received Ragan Communications' Top Women in Communications Trailblazer Award.

## Latest updates

- **2026-09** — Published a framework distinguishing a brand refresh from a full strategic rebrand and argued that scope, risk and business trigger should determine the choice.
- **2026-09** — Published a positioning framework for Illinois and the Midwest as a multi-modality quantum-computing hub.
- **2026-08** — Published practical guidance on growth-marketing budget allocation and on building a focused thought-leadership program.
- **2026-07** — Expanded its infrastructure and utilities point of view around AI, quantum computing and community trust.
- **2026-05** — Promoted a 90-minute social-media ADA compliance workshop covering WCAG practices, captioning, alt text and accessible workflows.

## Links

- Website: https://purposebrand.com/
- LinkedIn: https://www.linkedin.com/company/purposebrand/
- Twitter/X: https://x.com/purpose_brand
- YouTube: https://www.youtube.com/watch?v=5d7WZLD7sZw
- Instagram: https://www.instagram.com/purposebrand.agency
- Facebook: https://www.facebook.com/purposebrandagency/

---

Profile page: https://yespress.io/purpose-brand
Published by YesPress — https://yespress.io
Last updated: 2026-09-20