# PurpleLab

> PurpleLab is a US healthcare data and analytics company whose HealthNexus platform combines harmonized real-world data with no-code analysis, audience activation and campaign measurement. It serves life sciences companies, agencies, payers and providers, and expanded into clinical AI through its 2025 acquisition of KAID Health.

- **Founded:** 2017
- **Headquarters:** Wayne, United States
- **Founders:** Mark Brosso (Founder and CEO)
- **Products:** HealthNexus, CLEAR Claims, HCP and DTC Audiences, Trusted Price Intelligence, Whole Chart Analysis
- **Notable:** CMS Qualified Entity certification reported in the 2022 funding announcement., Four consecutive years of triple-digit growth reported by the company in September 2022., Acquired KAID Health in September 2025.

## Products & services

- **HealthNexus** — No-code platform for cohort exploration, provider and payer analysis, audience building, activation and outcomes measurement.
- **CLEAR Claims** — Harmonized, de-identified medical and pharmacy claims enriched with clinical, demographic and other contextual data.
- **HCP and DTC Audiences** — Healthcare professional audiences and modeled consumer audiences distributed through activation partners.
- **Trusted Price Intelligence** — Claims and price-transparency intelligence incorporating Payerset and Lime Tree Health data.
- **Whole Chart Analysis** — KAID Health technology acquired by PurpleLab for structured EMR and clinical-note analysis.
- **End-to-end campaign measurement** — Exposure ingestion, outcomes analysis and reporting via HealthNexus, APIs and custom services.

## Achievements

- CMS Qualified Entity certification reported in the 2022 funding announcement.
- Four consecutive years of triple-digit growth reported by the company in September 2022.
- Acquired KAID Health in September 2025.
- 2026 MarTech Breakthrough Cross-Channel Measurement Platform of the Year.
- 2026 AdExchanger finalist for Best Measurement or Analytics Capability.

## Latest updates

- **2025-09** — Acquired KAID Health on September 3 to combine claims with AI and natural-language processing.
- **2025-09** — Announced additional pharmacy and remittance data investments on September 29.
- **2026-01** — Launched end-to-end campaign measurement on January 5.
- **2026-03** — Announced social-media measurement partnership with Decentriq on March 5.
- **2026-08** — Won the MarTech Breakthrough Cross-Channel Measurement Platform of the Year award on August 6.
- **2026-09** — Announced predictive healthcare media partnership with Chalice AI on September 14.
- **2026-09** — Announced AdExchanger Best Measurement or Analytics Capability finalist status on September 25.

## Links

- Website: https://purplelab.com
- LinkedIn: https://www.linkedin.com/company/purplelab-inc/
- Twitter/X: https://twitter.com/purplelabinc
- Facebook: https://facebook.com/purplelabinc/

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Profile page: https://yespress.io/purplelab
Published by YesPress — https://yespress.io
Last updated: 2026-10-06