# PureRed

> PureRed is an Atlanta-based marketing services and technology business founded in 1967, specializing in retail promotions, content production and the systems that manage them. Acquired by Inspired Thinking Group in February 2025 and now presented as ITG, it combines enterprise creative and production expertise with marketing workflow technology.

- **Founded:** 1967
- **Headquarters:** Atlanta, United States
- **Products:** PR1, PureShot, Creative and marketing services, Content production, Asset management and integration
- **Notable:** Operating history dating to 1967., March 2023 merger with Haddad & Partners created a combined network of more than 600 employees, according to the announcement., Appointed its first chief product officer in May 2023.

## Products & services

- **PR1** — PureRed’s proprietary promotional marketing and offer-management platform, publicly marketed as a hub for promotion planning, pricing and personalized content. Historical offering; post-acquisition availability should be confirmed with ITG.
- **PureShot** — Studio workflow manager listed among PureRed’s public specialties.
- **Creative and marketing services** — Strategy, branding, design, copy, animation, digital delivery, analytics and integrated advertising.
- **Content production** — Photography, film, retouching, post-production and marketing asset production for enterprise brands.
- **Asset management and integration** — Digital asset management and connections between content repositories and working applications, including documented use of CI HUB.
- **Storyteq within ITG** — Parent group’s content marketing platform combining asset management, creative automation and production workflows; distinct from PureRed’s historical PR1 platform.

## Achievements

- Operating history dating to 1967.
- March 2023 merger with Haddad & Partners created a combined network of more than 600 employees, according to the announcement.
- Appointed its first chief product officer in May 2023.
- Acquired by ITG in February 2025 as part of the buyer’s North American expansion.

## Latest updates

- **2025-02** — ITG announced the acquisition on February 18; Brian Cohen became ITG US CEO.
- **2026-10** — Research check: purered.co redirects to inspiredthinking.group, and the PureRed LinkedIn profile says it is now ITG. This dates the observation, not the rebrand.

## Links

- Website: https://www.inspiredthinking.group/
- LinkedIn: https://www.linkedin.com/company/purered/
- Twitter/X: https://twitter.com/purered
- Instagram: https://www.instagram.com/pureredmarketing/
- Facebook: https://www.facebook.com/pureredintegratedmarketing

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Profile page: https://yespress.io/purered
Published by YesPress — https://yespress.io
Last updated: 2026-10-01