# Pura Vida Miami

> Pura Vida Miami is a fast-casual, all-day cafe chain built around health-conscious eating - acai bowls, superfood smoothies, cold-pressed juices, farm-to-table salads and all-day breakfast. Founded in 2012 by husband-and-wife team Omer and Jennifer Horev with a single South Beach storefront, it has grown to roughly 45 locations across Florida, New York City and Southern California, and in November 2025 took a strategic growth investment from consumer private-equity firm TSG Consumer Partners to fund a national rollout.

- **Founded:** 2012
- **Headquarters:** Miami Beach, Florida, United States
- **Founders:** Omer Horev (Co-Founder & CEO), Jennifer Horev (Co-Founder & Chief Brand Officer)
- **Team size:** ~1,000-1,500 employees
- **Products:** Acai Bowls & Superfood Bowls, Superfood Smoothies & Cold-Pressed Juices, All-Day Breakfast, Farm-to-Table Salads & Bowls, Catering & Private Dining
- **Notable:** Grew from one South Beach cafe (2012) to roughly 45 locations across Florida, New York City and Southern California, Opened first New York City location in Manhattan's NoMad neighborhood in July 2024, Opened a 6,000-sq-ft Coconut Grove flagship in 2025 introducing a signature gelato concept

## Products & services

- **Acai Bowls & Superfood Bowls** — Organic acai bowls and superfood bowls topped with fruit, granola and house ingredients - a signature category.
- **Superfood Smoothies & Cold-Pressed Juices** — Blended superfood smoothies and cold-pressed juices made with whole, in-house-prepped produce.
- **All-Day Breakfast** — A full breakfast menu served throughout the day, a core part of the all-day cafe concept.
- **Farm-to-Table Salads & Bowls** — Chef-driven salads and grain bowls using locally sourced produce and proteins including grass-fed steak.
- **Catering & Private Dining** — Event catering and group ordering for corporate and private events.
- **Signature Gelato Concept** — In-house gelato introduced with the Coconut Grove flagship in 2025.
- **Mobile App & Online Ordering** — In-app and online ordering with order-ahead / skip-the-line pickup and a customer rewards program.

## Achievements

- Grew from one South Beach cafe (2012) to roughly 45 locations across Florida, New York City and Southern California
- Opened first New York City location in Manhattan's NoMad neighborhood in July 2024
- Opened a 6,000-sq-ft Coconut Grove flagship in 2025 introducing a signature gelato concept
- Secured a strategic growth investment from TSG Consumer Partners in November 2025 with founders keeping majority control
- Created roughly 1,000 jobs across South Florida and New York through its expansion

## Latest updates

- **2025-11** — Announced a strategic growth investment from TSG Consumer Partners; founders Omer and Jennifer Horev retain majority ownership and continue as CEO and Chief Brand Officer.
- **2025-05** — Opened a 6,000-sq-ft flagship in Coconut Grove featuring a new signature gelato concept.
- **2025-01** — Expanded into Southern California and continued Florida growth, reaching roughly 45 locations.
- **2024-07** — Opened first New York City cafe in the NoMad neighborhood, with plans for 10+ Manhattan locations by 2026.

## Links

- Website: https://puravidamiami.com
- LinkedIn: http://www.linkedin.com/company/pura-vida-miami
- Twitter/X: https://twitter.com/puravida_miami
- Instagram: https://www.instagram.com/puravidamiami/
- Facebook: https://facebook.com/pvmiami

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Profile page: https://yespress.io/pura-vida-miami
Published by YesPress — https://yespress.io
Last updated: 2026-08-13