# Puneet Shukla

> Puneet Shukla is the co-founder and President & CEO of S2W Media, the B2B demand-generation business he started with Siddharth Pethe in 2012. His career spans a cyber-café beginning in Pune, a move to New York in 2014, international expansion and a newer Dubai chapter with Aarika Real Estate.

- **Role:** Co-founder, President & CEO at S2W Media
- **Organizations:** S2W Media, Aarika Real Estate, The Fresh Story
- **Education:** MBA, Hult International Business School / Ashridge Executive Education
- **Known for:** Co-founded S2W Media in 2012 and led its international development., S2W Media appears on the 2024 and 2026 Inc. 5000 lists; Inc. lists Puneet Shukla as its leader., Announced a 50,000-square-foot India head office at Pune’s AP4 Tech Park.

## Career timeline

- **2012** — Co-founded S2W Media with Siddharth Pethe, working from a cyber-café in Pune.
- **2014** — Moved to New York to develop S2W Media’s international relationships; the company opened its first Pune office.
- **2017-2019** — Studied for an MBA at Hult International Business School.
- **2019** — Invited Julie Strong to join S2W Media as CEO.
- **2021** — S2W Media added Belfast and Sydney locations.
- **2022** — S2W Media marked ten years and added a Córdoba team.
- **2026** — Publicly discussed hiring across S2W Media, Aarika Real Estate and The Fresh Story, and Aarika’s Lucknow expansion.

## Achievements

- Co-founded S2W Media in 2012 and led its international development.
- S2W Media appears on the 2024 and 2026 Inc. 5000 lists; Inc. lists Puneet Shukla as its leader.
- Announced a 50,000-square-foot India head office at Pune’s AP4 Tech Park.

## Latest updates

- **2026-10** — His public LinkedIn profile displayed a recruitment post for a US-based Marketing Director at S2W Media; observed on 23 October 2026.
- **2026-09** — A Gulf Prime Magazine profile described his relocation from London to Dubai and work at Aarika Real Estate.
- **2026-05** — Published a LinkedIn article about AI-powered account-based marketing and the importance of its underlying data.

## Links

- Website: https://s2wmedia.com/
- LinkedIn: https://www.linkedin.com/in/puneet-shukla-88833553/
- Instagram: https://www.instagram.com/dubai_familylife/

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Profile page: https://yespress.io/puneet-shukla
Published by YesPress — https://yespress.io
Last updated: 2026-10-23