# PulsePoint

> PulsePoint is a healthcare advertising and data technology company within the Internet Brands and WebMD group. Its platforms help pharmaceutical brands and media agencies research healthcare professionals and consumer audiences, buy advertising across channels, and use engagement and clinical-outcome analytics to refine campaigns.

- **Founded:** 2011
- **Headquarters:** Newark, United States
- **Products:** Life, HCP365, Studio / HCP Explorer, Adaptive Optimization, HCP2DTC Influence
- **Notable:** 2011 creation through merger of Datran Media and CONTEXTWEB., USD 30 million debt financing announced in 2015., Acquired by Internet Brands in 2021.

## Products & services

- **Life** — Healthcare-focused programmatic campaign activation across HCP and consumer audiences.
- **HCP365** — NPI-level brand website and campaign engagement analytics.
- **Studio / HCP Explorer** — Self-service HCP research, segmentation and activation with more than 60 filters.
- **Adaptive Optimization** — Clinically informed automated campaign optimization.
- **HCP2DTC Influence** — Uses physician prescribing and brand-engagement intelligence to inform consumer campaign delivery.
- **Hatch** — Conversational AI workspace for research and live campaign analysis; internal pilot and planned alpha rollout at announcement.
- **DTC Explorer** — Self-service creation and publication of clinically informed consumer audiences using de-identified claims.
- **Moments** — Medscape and WebMD engagement signals activated by PulsePoint; broader open beta announced for January 2027.

## Achievements

- 2011 creation through merger of Datran Media and CONTEXTWEB.
- USD 30 million debt financing announced in 2015.
- Acquired by Internet Brands in 2021.
- Company reports 2025 and 2026 MarTech Breakthrough programmatic platform awards.
- Published oncology case study with Publicis Health Media and an unnamed top-10 global pharma company.

## Latest updates

- **2026-09** — September 30: LANE4.io partnership adds 115,000+ incremental NPIs; company reports EHR reach approaching one million NPIs.
- **2026-09** — September 22: DTC Explorer launches self-service consumer audience creation.
- **2026-09** — September 15: Moments announced with Medscape and WebMD; broader open beta scheduled for January 1, 2027.
- **2026-09** — September 8: verified NPI targeting announced for YouTube.
- **2026-08** — August 4: Hatch announced with internal pilots and planned select-client alpha access.
- **2026-06** — June 16: HCP2DTC Influence introduced.

## Links

- Website: https://www.pulsepoint.com
- LinkedIn: https://www.linkedin.com/company/pulsepoint/
- Twitter/X: https://twitter.com/PulsePointBuzz
- Instagram: https://www.instagram.com/pulsepointofficial/
- Facebook: https://www.facebook.com/people/PulsePoint/61563764186043/

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Profile page: https://yespress.io/pulsepoint
Published by YesPress — https://yespress.io
Last updated: 2026-10-01