# Publicis Health

> Publicis Health is the healthcare communications network inside Publicis Groupe, combining creative agencies, media, medical communications, data, clinical-trial recruitment and market-access expertise for pharmaceutical, biotech and health brands. Its scale is its sales pitch: clients can reach patients, clinicians and payers through one connected system. Its defining complication is that the same machinery that can clarify medicine can also magnify a bad brief - a risk made concrete by the network's $350 million nationwide opioid settlement in 2024.

- **Founded:** 2003
- **Headquarters:** New York, United States
- **Products:** Healthcare brand strategy and creative, Health media planning and activation, Medical communications, Market access and payer strategy, Clinical trial recruitment
- **Notable:** Established in 2003 as a healthcare-specific communications network inside Publicis Groupe., Ranked by Advertising Age as the largest U.S. healthcare communications network by revenue in 2014., Expanded its medical-communications capability with the acquisition of p-value Group in 2025.

## Products & services

- **Healthcare brand strategy and creative** — Brand positioning, campaign development, consumer and healthcare-professional advertising, CRM and experience design delivered through agencies including Digitas Health, Heartbeat, Razorfish Health and Saatchi & Saatchi Wellness.
- **Health media planning and activation** — Audience strategy, investment, activation and measurement for health brands through Publicis Health Media and the wider Publicis data and media stack.
- **Medical communications** — Scientific strategy, publication and medical content across the product lifecycle; expanded in 2025 through p-value Group alongside Langland Medical and Razorfish Health.
- **Market access and payer strategy** — Evidence-led communications and strategy for payers and access stakeholders through capabilities including Payer Sciences.
- **Clinical trial recruitment** — Patient recruitment and engagement for clinical research through BBK Worldwide and related network expertise.
- **Health data, insights and consulting** — Behavioral insight, audience segmentation, real-world data and consulting used to shape healthcare communications and engagement.

## Achievements

- Established in 2003 as a healthcare-specific communications network inside Publicis Groupe.
- Ranked by Advertising Age as the largest U.S. healthcare communications network by revenue in 2014.
- Expanded its medical-communications capability with the acquisition of p-value Group in 2025.
- Publicis Groupe's Working with Cancer initiative won the 2023 Cannes Lions Health Grand Prix for Good and drew more than 600 pledging businesses within five months.
- A Publicis Health Media and Phreesia collaboration won Bronze in the multicultural category of the 2025 PM360 Pharma Choice Awards.
- Matt McNally was named the 2026 Med Ad News Industry Person of the Year while serving as Global CEO of Publicis Health.

## Latest updates

- **2026-08** — Publicis Health argued that health decisions increasingly unfold in private messages, creator content, social feeds and conversations with large language models, calling the shift a structural change in pharma marketing.
- **2026-06** — Global CEO Matt McNally discussed the network's integrated, human-centered approach to healthcare marketing at Cannes Lions.
- **2026-03** — Publicis Health announced that Matt McNally had been named Med Ad News' 2026 Industry Person of the Year and highlighted multiple Manny Awards nominations across its agencies.
- **2025-07** — Publicis Health announced its agreement to acquire p-value Group, adding full-service medical communications and deeper scientific expertise across the product lifecycle.
- **2025-02** — Working with Cancer launched Screening Time Off with employer and clinical partners, supported by $20 million in donated media.
- **2024-02** — Publicis Health reached a $350 million nationwide settlement with all U.S. state attorneys general concerning opioid-related work; the company did not admit wrongdoing and agreed to stop opioid marketing work and release internal documents.

## Links

- Website: https://publicishealth.com/
- LinkedIn: https://www.linkedin.com/company/publicishealth/
- Twitter/X: https://x.com/publicishealth
- Instagram: https://www.instagram.com/publicishealth/

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Profile page: https://yespress.io/publicis-health
Published by YesPress — https://yespress.io
Last updated: 2026-09-23