# Publicis Hawkeye

> Publicis Hawkeye, now branded Hawkeye, a Publicis Groupe Company, is a Toronto CRM and customer experience agency. It combines data intelligence, customer strategy, creative content and marketing technology to build personalized communications across customer journeys for enterprise brands in Canada, the United States and internationally.

- **Founded:** 2015
- **Headquarters:** Toronto, Canada
- **Founders:** Catherine Parsons (Founding leader; EVP, Managing Director), Scott Pinkney (Founding leader; Chief Creative Officer), Vish Ramkissoon (Founding leader; Chief Technology & Data Officer)
- **Products:** Data intelligence, Customer strategy and journey development, Personalized creative and content, Technology integration and activation, Orchestration Maturity Index
- **Notable:** August 2024: reported 243 CRM experts serving 24 clients., 2025: marked ten years with 42 visual stories built around the number ten., September 2026: Publicis reported 335% higher lead conversion and 403% higher click-through for Hawkeye work with an unnamed luxury hospitality brand; baseline rates, campaign cost and experimental design were not supplied.

## Products & services

- **Data intelligence** — Data audits, connected customer identities, audience segmentation, data journey maps and analysis of campaign incrementality and attribution.
- **Customer strategy and journey development** — Lifecycle planning, adaptive segments, dynamic journeys and messaging frameworks across channels.
- **Personalized creative and content** — Creative playbooks, design systems, device-specific content libraries, taxonomy and AI-assisted production.
- **Technology integration and activation** — Martech and adtech integration, connected data flows, real-time campaign orchestration, measurement and optimization.
- **Orchestration Maturity Index** — A roughly ten-minute self-assessment of people, processes, strategy and technology; a deeper audit offers diagnostics and a roadmap for one-to-one communications.

## Achievements

- August 2024: reported 243 CRM experts serving 24 clients.
- 2025: marked ten years with 42 visual stories built around the number ten.
- September 2026: Publicis reported 335% higher lead conversion and 403% higher click-through for Hawkeye work with an unnamed luxury hospitality brand; baseline rates, campaign cost and experimental design were not supplied.

## Latest updates

- **2025-05** — Appointed Darya Fustukian SVP, CRM Strategy, following her strategy leadership at MRM.
- **2025-10** — Celebrated the Canadian agency’s tenth anniversary with 42 visual stories.
- **2026-09** — Publicis Canada featured Hawkeye’s CRM and personalization work at ALL IN 2026.

## Links

- Website: https://hawkeyeagency.ca/
- LinkedIn: https://ca.linkedin.com/company/publicis-hawkeye-canada
- Twitter/X: https://twitter.com/publicishawkeye
- Instagram: https://www.instagram.com/pubunited
- Facebook: https://facebook.com/publicishawkeye

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Profile page: https://yespress.io/publicis-hawkeye
Published by YesPress — https://yespress.io
Last updated: 2026-10-25