# Publicis Collective

> Publicis Collective is a global, full-service media agency within Publicis Media, part of Publicis Groupe. It combines media strategy, planning and buying with data science, research, technology and performance marketing, assembling teams around clients’ business outcomes. Publicly reported clients include Pfizer, Stellantis, Chick-fil-A, Pernod Ricard and American Family Insurance.

- **Headquarters:** New York, United States
- **Products:** Media strategy, planning and buying, Data science and analytics, Performance and retail media, Proprietary operating system, Intent Lab
- **Notable:** COMvergence’s 2023 highlights report $1.2 billion in global wins, 30% annual growth and more than 350 new teammates; wins are media business, not agency revenue., Pfizer appointed Publicis Collective to global media duties in May 2023., COMvergence’s 2024 highlights report the addition of more than 200 expert practitioners.

## Products & services

- **Media strategy, planning and buying** — Custom client teams coordinate media strategy, channel planning, investment and execution across markets.
- **Data science and analytics** — Research, measurement and analytical expertise support audience understanding, campaign assessment and business decisions.
- **Performance and retail media** — Campaign activation and optimization across search, social, programmatic and commerce-oriented media.
- **Proprietary operating system** — Company recruitment materials describe a proprietary OS giving its global practitioners access to advanced insights and media activation capabilities; no public standalone subscription is established.
- **Intent Lab** — Research collaboration with Northwestern University’s Medill School, including Digital Satisfaction Index research into online quick-service restaurant ordering.
- **Integrated marketing services** — The company lists technology, digital, creative, CRM and analytics alongside media services.

## Achievements

- COMvergence’s 2023 highlights report $1.2 billion in global wins, 30% annual growth and more than 350 new teammates; wins are media business, not agency revenue.
- Pfizer appointed Publicis Collective to global media duties in May 2023.
- COMvergence’s 2024 highlights report the addition of more than 200 expert practitioners.
- Brian McCallum, Chelsea Jackson and Justina Santiago were included in Digital Culture Group’s inaugural Forward 30 announcement in February 2026.

## Latest updates

- **2026-10** — An October 12 paid-social recruitment posting describes 2,200 global practitioners and a proprietary OS; this is company-reported scope, not an audited headcount.
- **2026-02** — Digital Culture Group’s Forward 30 announcement names three Publicis Collective leaders: Brian McCallum, Chelsea Jackson and Justina Santiago.
- **2026-01** — Publicis Collective announced Gretchen Saegh-Fleming as CEO; trade reporting describes her previous role as Volvo Cars’ head of global marketing and consumer experience.
- **2026-01** — WPP Media appointed former Publicis Collective CEO Angela Steele as US chief client officer.
- **2025-09** — The agency shared Intent Lab research into consumer attitudes toward online quick-service restaurant ordering.

## Links

- Website: https://www.publiciscollective.com/
- LinkedIn: https://www.linkedin.com/company/publicis-collective/

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Profile page: https://yespress.io/publicis-collective
Published by YesPress — https://yespress.io
Last updated: 2026-10-16