# Public Goods

> Public Goods is a New York-based, membership-driven direct-to-consumer brand that sells its own line of healthy, sustainable everyday essentials - personal care, household, cleaning, grocery, and supplements - at near-wholesale prices. Pitched by co-founder Morgan Hirsh as 'Amazon with a soul,' the company launched on Kickstarter in 2017, built a single house brand with minimalist design and clean ingredients, and ties purchases to reforestation and food-bank donations.

- **Founded:** 2016
- **Headquarters:** New York, New York, United States
- **Founders:** Morgan Hirsh (Co-Founder & CEO), Michael Ferchak (Co-Founder & COO)
- **Team size:** ~49 employees
- **Products:** Personal Care, Household & Cleaning, Grocery & Snacks, Vitamins & Supplements, Membership Program
- **Notable:** Raised ~$690,000 from 10,260 backers on Kickstarter in under 40 days - top 0.2% of campaigns., Planted nearly 500,000 trees through reforestation partnerships., Donated 100,000+ meals to food banks.

## Products & services

- **Personal Care** — Clean, plant-based bath and body products - shampoo, conditioner, body wash, hand soap, facial cleanser, moisturizer, bamboo toothbrushes and dental care.
- **Household & Cleaning** — Plant-based dish soap, laundry detergent, dishwasher pods, surface cleaners, and tree-free paper goods.
- **Grocery & Snacks** — Pantry essentials, organic and natural food, healthy snacks, and gourmet items.
- **Vitamins & Supplements** — Clean-formula vitamins and supplements added to the everyday-essentials catalog.
- **Membership Program** — Annual membership (historically $79, more recently ~$65) unlocking member pricing, credits, and free shipping across the catalog.

## Achievements

- Raised ~$690,000 from 10,260 backers on Kickstarter in under 40 days - top 0.2% of campaigns.
- Planted nearly 500,000 trees through reforestation partnerships.
- Donated 100,000+ meals to food banks.
- Eliminated 400+ harmful ingredients from product formulations.
- Raised $30M+ in total capital and reportedly reached profitability, an outlier in D2C.
- Survived and grew in a category where well-funded rival Brandless shut down.

## Latest updates

- **2025-04** — Updated membership and shipping structure: members enrolled after April 1, 2025 get free shipping with no minimum; legacy members auto-enrolled into a VIP program with category discounts.
- **2024-07** — 500 Global highlighted Public Goods as a profitable brand that has raised $30M since its 2017 accelerator cohort.
- **2022-12** — Closed a Series A round; L Catterton became its largest outside investor.

## Links

- Website: https://publicgoods.com
- LinkedIn: https://www.linkedin.com/company/publicgoods
- Twitter/X: https://twitter.com/getpublicgoods
- YouTube: https://www.youtube.com/@PublicGoods
- Instagram: https://www.instagram.com/publicgoods/
- Facebook: https://www.facebook.com/publicgoods/
- TikTok: https://www.tiktok.com/@publicgoods

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Profile page: https://yespress.io/public-goods
Published by YesPress — https://yespress.io
Last updated: 2026-07-11