# PT. Pricebook Digital Indonesia

> PT. Pricebook Digital Indonesia operates Pricebook (pricebook.co.id), a price-comparison and product-discovery platform for consumer electronics in Indonesia. Founded in 2013 by Japanese entrepreneur Tomonori Tsuji as the Indonesian arm of Japan's Pricebook Co., Ltd., it aggregates specifications, reviews and real-time prices for smartphones, laptops, cameras and other gadgets from both online and offline stores, plus tech news and user forums. The service helps millions of shoppers make buying decisions while giving thousands of retailers exposure and market data.

- **Founded:** 2013
- **Headquarters:** South Jakarta, Indonesia
- **Founders:** Tomonori Tsuji (Founder & CEO)
- **Team size:** ~32 employees
- **Products:** Pricebook Shopping Search Engine, Product Reviews & Specs Database, Tech News & Content, Community Forums, Merchant Marketing Services
- **Notable:** Ranked the most popular price-comparison website in Indonesia (Similarweb, October 2024)., Grew to serve hundreds of thousands of monthly visitors and 10,000+ retailers., Completed four funding rounds from Japanese and Southeast Asian investors including Mirai Creation Fund II.

## Products & services

- **Pricebook Shopping Search Engine** — A price and specification comparison engine for smartphones, laptops, cameras and other consumer electronics, aggregating listings from online and offline stores across Indonesia.
- **Product Reviews & Specs Database** — Editorial and user reviews plus detailed specification pages that help shoppers evaluate gadgets before buying.
- **Tech News & Content** — Articles covering product launches, 5G devices, smart home, gaming and market updates in Indonesian.
- **Community Forums** — User forums where buyers ask questions and share opinions about products and prices.
- **Merchant Marketing Services** — Online marketing, shop exposure and market-data services for online and offline retailers.

## Achievements

- Ranked the most popular price-comparison website in Indonesia (Similarweb, October 2024).
- Grew to serve hundreds of thousands of monthly visitors and 10,000+ retailers.
- Completed four funding rounds from Japanese and Southeast Asian investors including Mirai Creation Fund II.
- Sustained operations for over a decade in a competitive, fragmented market.

## Latest updates

- **2024-10** — Ranked the most popular price-comparison website in Indonesia by Similarweb.
- **2019-01** — Raised a round led by Mirai Creation Fund II to fund growth.

## Links

- Website: https://pricebook.co.id
- LinkedIn: http://www.linkedin.com/company/pricebook-co-ltd-
- Twitter/X: https://twitter.com/pricebook_id
- YouTube: https://www.youtube.com/c/PricebookIndonesia
- Instagram: https://www.instagram.com/pricebook_id
- Facebook: https://facebook.com/Pricebook.co.id

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Published by YesPress — https://yespress.io
Last updated: 2026-07-25