# PRP - A Weber Shandwick Affiliate Company

> PRP is a Moscow communications agency founded in 1995 that built its reputation on corporate, consumer, technology, financial, health, digital, and crisis communications. Its defining move was a 2001 affiliate alliance with Weber Shandwick that gave it access to international work without changing its ownership, followed by a 2012 repositioning around 'multilogue' - the idea that reputation is shaped through many audiences, channels, and conversations at once.

- **Founded:** 1995
- **Headquarters:** Moscow, Russia
- **Products:** Integrated communications, Corporate and reputation communications, Digital and interactive communications, Financial and crisis communications, Sector practices
- **Notable:** Named Eastern European Consultancy of the Year in the 2010 European SABRE Awards program., Shared in nine European SABRE Awards presented to Weber Shandwick, its clients, and affiliate PRP Group in 2010., PRP Ukraine and Coca-Cola Ukraine won the cause-related marketing category at the 2013 EMEA SABRE Awards for Coca-Cola Ecofan.

## Products & services

- **Integrated communications** — Strategy and execution connecting public relations, digital channels, audience engagement, events, and online and offline communication.
- **Corporate and reputation communications** — Reputation management, corporate media, internal communications, executive visibility, and stakeholder engagement.
- **Digital and interactive communications** — Online engagement, social-media monitoring, content, and interactive programs; PRP appointed a dedicated interactive communications director in 2010.
- **Financial and crisis communications** — Advice for financial narratives, issues, reputation risk, and high-pressure communication.
- **Sector practices** — Specialist work spanning technology, healthcare, consumer marketing, entertainment, public affairs, and business-to-business communications.

## Achievements

- Named Eastern European Consultancy of the Year in the 2010 European SABRE Awards program.
- Shared in nine European SABRE Awards presented to Weber Shandwick, its clients, and affiliate PRP Group in 2010.
- PRP Ukraine and Coca-Cola Ukraine won the cause-related marketing category at the 2013 EMEA SABRE Awards for Coca-Cola Ecofan.
- Avito's 'Digital Mirror of Russia' with PRP Group was a 2020 EMEA SABRE Awards finalist in the Russia and CIS category.
- Novartis and PRP Weber Shandwick's melanoma-awareness work appeared among Silver Archer national award nominees and in the award's published collection.

## Latest updates

- **2022** — The Silver Archer collection featured 'Universe of Moles,' a melanoma-awareness project by Novartis and PRP Weber Shandwick.
- **2021-07** — PRP Group remained listed as a press contact for Microsoft Russia in a public corporate release.
- **2020** — Avito's 'Digital Mirror of Russia' with PRP Group was shortlisted for the EMEA SABRE Awards.

## Links

- Website: https://prp.ru
- LinkedIn: https://www.linkedin.com/company/prp

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Published by YesPress — https://yespress.io
Last updated: 2026-09-23