# Proximo Spirits

> Proximo Spirits is the Jersey City-based U.S. producer, importer, marketer and distributor behind a broad portfolio of tequila, whiskey, rum, vodka and mezcal brands, including Jose Cuervo, 1800 Tequila, Bushmills, Kraken Rum and Stranahan's. Founded in 2007 and owned by Mexico's publicly traded Becle, Proximo combines centuries-old production stories with modern portfolio management, product innovation and route-to-market execution across bars, restaurants, retailers and ecommerce channels.

- **Founded:** 2007
- **Headquarters:** Jersey City, United States
- **Founders:** Beckmann family (Founding family through Becle)
- **Team size:** Approximately 800 in the supplied company-data estimate; LinkedIn lists a 201–500 employee company-size band.
- **Products:** Tequila and agave portfolio, Whiskey portfolio, Rum and vodka brands, Ready-to-drink cocktails, Import, marketing and distribution
- **Notable:** Established in 2007 and grew into the U.S. commercial arm of Becle's global spirits portfolio., Parent portfolio reports more than 30 brands sold in more than 85 countries and 27.4 million nine-liter cases sold., Parent filings reported a 22.5% U.S. tequila volume share in 2022 across brands including Jose Cuervo and 1800.

## Products & services

- **Tequila and agave portfolio** — Produces, imports, markets or distributes Jose Cuervo, 1800 Tequila, Gran Centenario, Maestro Dobel, Reserva de la Familia, Gran Coramino, 400 Conejos and Creyente.
- **Whiskey portfolio** — Markets a geographically varied range including Bushmills, Proper No. Twelve, Stranahan's, Pendleton, TINCUP and Great Jones.
- **Rum and vodka brands** — Portfolio brands include Kraken Rum and Three Olives Vodka, supported by Proximo's U.S. sales and distribution operation.
- **Ready-to-drink cocktails** — Brand extensions include Cuervo and 1800 margaritas and newer canned cocktail formats designed for convenience-led occasions.
- **Import, marketing and distribution** — Provides the commercial route from owned or affiliated production sites to wholesalers, retailers, bars, restaurants and ecommerce partners in the U.S. and other markets.

## Achievements

- Established in 2007 and grew into the U.S. commercial arm of Becle's global spirits portfolio.
- Parent portfolio reports more than 30 brands sold in more than 85 countries and 27.4 million nine-liter cases sold.
- Parent filings reported a 22.5% U.S. tequila volume share in 2022 across brands including Jose Cuervo and 1800.
- Grew 1800 Tequila in the U.S. from at least 400,000 cases to more than 900,000 in less than five years after taking over distribution in 2008.
- Becle and Proximo received Mexico's Socially Responsible Company distinction for a 15th consecutive year.
- Built a multi-category portfolio spanning tequila, mezcal, Irish whiskey, American whiskey, rum, vodka and gin.

## Latest updates

- **2026-08** — Proximo's site highlighted new 2026 releases and partnerships, including Cuervo canned cocktails and Centenario's limited Tri-Nation Fútbol Reposado.
- **2026-07** — The company marked its 19th anniversary and emphasized people, partnership and portfolio growth.
- **2026-02** — Proper No. Twelve introduced Black Reserve, a minimum four-year Irish whiskey matured in heavily charred bourbon barrels.
- **2026-02** — An expanded Johnson Brothers agreement took effect, taking the distribution partnership to 17 U.S. markets.
- **2025-07** — Mauricio Vergara became President and CEO for Proximo's U.S. and Canada business.
- **2025-04** — Gran Centenario launched its first U.S. multi-channel campaign, focused on Mexican cultural fluency and the brand's heritage.

## Links

- Website: https://proximospirits.com
- LinkedIn: https://www.linkedin.com/company/proximo-spirits
- Instagram: https://www.instagram.com/proximospirits/

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Profile page: https://yespress.io/proximo-spirits
Published by YesPress — https://yespress.io
Last updated: 2026-08-12