# Proxima Research

> Proxima Research supplies pharmaceutical companies with CRM software, healthcare-professional databases, market audits, omnichannel marketing tools, and analytics services. Its proposition connects commercial fieldwork with healthcare data and market measurement; the company reports cooperation in 47+ countries and relationships with 350+ pharmaceutical companies.

- **Founded:** 1998
- **Headquarters:** Fort Lauderdale, United States
- **Founders:** Ihor Kryachok (Co-founder), Nadiia Kryachok (Co-founder)
- **Products:** Proxima Cloud CRM, Axioma, Market Audit, PromoTest and RxTest, Proxima OCM and CLM
- **Notable:** Corporate website reports 47+ countries in cooperation and 350+ pharmaceutical-company relationships., Adamed Spain case reports 118 active users and three years of continuous CRM use., Grindeks case describes CRM implementation in 12 European countries and Axioma usage in five European countries following a Kazakhstan pilot and group tender.

## Products & services

- **Proxima Cloud CRM** — Pharma-focused SaaS for HCP/HCO management, visit planning, presentations, reporting, consent, territory management and omnichannel communication. Live pricing retrieved 2026-10-21: Basic $57, Advanced $88, Enterprise $124 per user per month; custom offers available.
- **Axioma** — Syndicated directory of physicians, pharmacists, healthcare institutions and pharmacies, with daily validation, CRM integration, matching and cleaning services.
- **Market Audit** — Pharmaceutical market measurement covering own and competitor sales, sell-in, sell-out, e-commerce and forecasts, with country-specific offerings.
- **PromoTest and RxTest** — Research on pharmaceutical promotional activity and medical prescribing; Market Cross View combines promotion, prescription and sales indicators.
- **Proxima OCM and CLM** — Omnichannel engagement and closed-loop marketing tools for remote communications and interactive presentations.
- **Proxima Apteka** — Software for accounting and business-process management in pharmacy chains.
- **BI implementation and consulting** — Business intelligence, custom research and pharmaceutical business consulting, including Power BI implementation.
- **PharmXplorer AI** — AI-assisted pharmaceutical analytics using prepared datasets and analytical queries, discussed in the June 2026 Power BI transition program.
- **AI MedRep Trainer** — Text and voice simulated doctor visits, configurable scenarios and nine-criteria scoring for pharmaceutical field-team practice.

## Achievements

- Corporate website reports 47+ countries in cooperation and 350+ pharmaceutical-company relationships.
- Adamed Spain case reports 118 active users and three years of continuous CRM use.
- Grindeks case describes CRM implementation in 12 European countries and Axioma usage in five European countries following a Kazakhstan pilot and group tender.
- Announced receipt of ISO 27001 and ISO 27701 certifications in October 2025.

## Latest updates

- **2026-10** — Published Kazakhstan H1 2026 pharmaceutical analysis: medicine market value rose 1.2% in tenge while pack consumption fell 16.2%.
- **2026-07** — Published a Customer Experience: GSK Ukraine item on its corporate news site.
- **2026-06** — Held a Kyiv Power BI and AI business breakfast, discussing customer migration, PharmXplorer AI and a one-month evaluation project.
- **2025-10** — Announced ISO 27001 and ISO 27701 certification.

## Links

- Website: https://proximaresearch.com/
- LinkedIn: https://www.linkedin.com/company/proxima-research/
- YouTube: https://www.youtube.com/@ProximaResearchInternational
- Instagram: https://www.instagram.com/proxima_research_kazakhstan/
- Facebook: https://www.facebook.com/PROXIMARESEARCH

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Profile page: https://yespress.io/proxima-research
Published by YesPress — https://yespress.io
Last updated: 2026-10-21