# Provi

> Provi is a Chicago-based B2B beverage marketplace that lets licensed bars, restaurants and retailers search distributor catalogs, communicate with sales reps and submit order requests in one place. It combines free core ordering with supplier advertising, distributor software and paid enterprise controls, while distributors retain fulfillment.

- **Founded:** 2016
- **Headquarters:** Chicago, United States
- **Founders:** Taylor Katzman (Founder & CEO)
- **Products:** Provi Marketplace, SevenFifty distributor tools, Marketplace advertising, Enterprise Beverage Management, Enterprise Plus
- **Notable:** Reported more than $5 billion in cumulative platform GMV in November 2025., Combined with SevenFifty in January 2022; initial marketplace data integration announced in June 2022., Reached settlements and ordering agreements with RNDC and Southern Glazer’s in 2025.

## Products & services

- **Provi Marketplace** — Search local distributor catalogs, build lists, message reps, submit order requests and review ordering history; basic buyer ordering is free.
- **SevenFifty distributor tools** — Digital portfolio management and sales tools for distributors and their representatives; part of Provi after the 2022 combination.
- **Marketplace advertising** — Supplier-sponsored product listings and display placements, with campaign reporting and catalog management. Sponsored product ads use cost-per-click auctions.
- **Enterprise Beverage Management** — Approved product lists and consolidated ordering insights for multi-location operators; named users in the launch announcement include Cinemark and Twin Peaks.
- **Enterprise Plus** — A subscription tier for restaurant chains, adding purchasing permissions, product approval workflows, ordering rules and reporting.
- **ProviPay** — Invoice viewing, bank-account payments, scheduling, autopay and credits for eligible distributor relationships and markets. Connecticut expansion announced in June 2024.
- **802Spirits Connect** — Vermont digital spirits ordering for on-premise licensees and agent stores, launched with the state Department of Liquor and Lottery.
- **SevenFifty Daily** — Beverage trade journalism and analysis; acquired with SevenFifty. Provi also publishes research and educational resources.

## Achievements

- Reported more than $5 billion in cumulative platform GMV in November 2025.
- Combined with SevenFifty in January 2022; initial marketplace data integration announced in June 2022.
- Reached settlements and ordering agreements with RNDC and Southern Glazer’s in 2025.
- Launched Enterprise Plus in February 2026.
- Named a 2022 Crunchbase Emerging Unicorn, according to its careers page.

## Latest updates

- **2026-07** — Burke Distributing renewed its Provi partnership on July 14; Provi reported approximately 17% of Burke requests arrived outside standard business hours.
- **2026-06** — CB Insights lists a $16.57 million Series D - II round on June 11; this is third-party reporting and is not treated as a company-confirmed financing announcement.
- **2026-02** — Enterprise Plus launched February 25 as a paid tier for multi-unit beverage management.
- **2025-12** — OHLQ integration announced December 1 to connect high-proof spirits order requests to Wholesale Cloud.
- **2025-11** — Provi announced 802Spirits Connect on November 14 and more than $5 billion cumulative GMV on November 18.
- **2025-10** — October 15 joint statement confirmed the Southern Glazer’s settlement and permitted ordering channel.

## Links

- Website: https://www.provi.com/
- LinkedIn: https://www.linkedin.com/company/provihq/
- Twitter/X: https://twitter.com/provihq
- Instagram: https://www.instagram.com/proviordering/
- Facebook: https://www.facebook.com/provihq/

---

Profile page: https://yespress.io/provi
Published by YesPress — https://yespress.io
Last updated: 2026-10-06