# Proterra Advertising

> Proterra Advertising is an independent Addison, Texas agency founded by Danny Sanchez in 1993. It grew from a deliberate mix of traditional creative, direct-response measurement and multicultural audience insight into a full-spectrum B2B marketing shop offering lead generation, content, media, web and app design, AI-search optimization, and custom digital builds. Its useful distinction is continuity: the tools have moved from direct mail and broadcast to portals and AI results, but the operating question remains who the customer is and what action the work should cause.

- **Founded:** 1993
- **Headquarters:** Addison, United States
- **Founders:** Danny Sanchez (Founder and CEO)
- **Products:** Entry Point, Business Portal, Growth Platform, AI and Digital Visibility Snapshot, Integrated marketing services
- **Notable:** Operating since September 1993, giving the independent agency more than three decades in business., Profiled by D Magazine in 2008 among Dallas independent mid-sized advertising agencies., Built a statewide footprint historically described as serving Dallas, San Antonio and Houston.

## Products & services

- **Entry Point** — A focused, mobile-responsive digital page for one audience, objective and action. Public pricing starts at $2,500, with a stated 2-4 business-day timeline and optional care plans from $250 per month.
- **Business Portal** — A custom-branded repeat-use environment for order tracking, sponsor information, approvals, onboarding or resource access. Public pricing starts at $6,500, with a stated 3-7 business-day timeline and care plans from $500 per month.
- **Growth Platform** — A connected system combining a website or refresh, focused entry points, portal functionality, messaging, analytics and launch support. Public pricing starts at $12,500, with a stated 1-3 week timeline and support from $1,250 per month.
- **AI and Digital Visibility Snapshot** — A free top-line review of visibility in ChatGPT, Perplexity and Google AI Overviews, plus website health and digital-presence checks.
- **Integrated marketing services** — Lead generation, website and app design, SEO content, video and animation, email, social media, reporting, analytics, AI-search optimization, print, events, brand identity and pitch materials.

## Achievements

- Operating since September 1993, giving the independent agency more than three decades in business.
- Profiled by D Magazine in 2008 among Dallas independent mid-sized advertising agencies.
- Built a statewide footprint historically described as serving Dallas, San Antonio and Houston.
- Developed a client roster that has included major brands and venues such as AT&T, State Farm and American Airlines Center.
- Maintains an A+ BBB rating, while not being BBB accredited.

## Latest updates

- **2026-09** — The current website positions Proterra around AI-powered B2B marketing, AI-search optimization and a free AI and Digital Visibility Snapshot.
- **2026-09** — Proterra publicly lists three productized digital-build tiers, starting at $2,500, $6,500 and $12,500.
- **2025-01** — Proterra was one of ten agencies responding to the Town of Addison's tourism and special-events marketing RFP; it was not listed among the four finalists.

## Links

- Website: https://proterrausa.com
- LinkedIn: https://www.linkedin.com/company/proterra-advertising
- Twitter/X: https://twitter.com/Proterra
- Facebook: https://facebook.com/Proterra-Advertising/71841764509

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Profile page: https://yespress.io/proterra-advertising
Published by YesPress — https://yespress.io
Last updated: 2026-09-21