# PROSTOR_UA

> PROSTOR is a Dnipro-born Ukrainian drogerie retailer that combines neighborhood beauty-and-care stores with an e-commerce site, mobile app, loyalty program, delivery network and a portfolio of 20 exclusive private-label brands. Founded in 2005, it ended 2025 with 468 stores after adding 31 locations that year, then entered 2026 focused on store productivity and format redesign. Reports in June 2026 that the chain would wind down were followed by reports that closure notices had been withdrawn and that the business was optimizing rather than disappearing, leaving PROSTOR's next chapter unsettled but commercially instructive.

- **Founded:** 2005
- **Headquarters:** Dnipro, Ukraine
- **Founders:** Vadym Tuhai (Founder and owner)
- **Team size:** Approximately 1,600 employees in the supplied company record; public historical estimates vary by operating entity and year.
- **Products:** Beauty, fragrance and personal-care retail, Household and family essentials, Exclusive private-label portfolio, PROSTOR online store, PROSTOR mobile app
- **Notable:** Expanded from one Dnipro store in 2005 to a national chain operating across most Ukrainian regions., Ended 2025 with 468 stores, including 31 locations opened during that year, according to the CEO., Built a portfolio of 20 exclusive private-label brands after starting the program in 2011.

## Products & services

- **Beauty, fragrance and personal-care retail** — Mass-market and selected premium cosmetics, skincare, haircare, fragrance, hygiene and grooming products from Ukrainian and international brands.
- **Household and family essentials** — Cleaning products, laundry care, baby items, accessories, hosiery, gifts and other everyday goods sold in neighborhood-store format.
- **Exclusive private-label portfolio** — Twenty advertised brands available only at PROSTOR, including Younika, Super Diya, Chibi-Ko, Bebis, Lorena Beauty, Viva, Bona, Glanzen and Neo.
- **PROSTOR online store** — E-commerce catalog with promotions, online payment, delivery and order tracking.
- **PROSTOR mobile app** — Android shopping app with offers, product availability, barcode price scanning, loyalty balance and store pickup; Google Play shows more than 500,000 downloads.
- **PROSTOR club** — Cross-channel loyalty program with special prices, bonus hryvnias, promotions and the ability to earn or redeem value in stores and online.
- **Electronic gift certificates** — Digital-value certificates sold through the online store.

## Achievements

- Expanded from one Dnipro store in 2005 to a national chain operating across most Ukrainian regions.
- Ended 2025 with 468 stores, including 31 locations opened during that year, according to the CEO.
- Built a portfolio of 20 exclusive private-label brands after starting the program in 2011.
- Passed 500,000 downloads for its Android app on Google Play.
- Connected loyalty earning and redemption across physical stores and the online shop.
- Reached third place in the beauty, health and household chemicals retail-chain category of the 2017 Retail Awards, according to secondary reporting.

## Latest updates

- **2025-06** — Petro Cherednichenko was appointed CEO with plans to strengthen the team, refresh assortment and store formats, grow e-commerce and adopt data-driven decision-making.
- **2025-12** — The company finished the year with 468 stores after opening 31 new locations.
- **2026-02** — CEO Petro Cherednichenko described a shift from extensive expansion toward format quality, store economics and a redesigned mall experience.
- **2026-06** — Industry reports said PROSTOR had notified partners of a phased shutdown beginning July 1; days later, Interfax-Ukraine reported that those notices were being withdrawn.
- **2026-06** — Subsequent Ukrainian reporting said a full closure would not occur and characterized the process as internal optimization and review of individual store performance.

## Links

- Website: https://prostor.ua/
- LinkedIn: https://www.linkedin.com/company/prostorua
- Twitter/X: https://twitter.com/prostorua
- Instagram: https://www.instagram.com/prostor_ua/
- Facebook: https://www.facebook.com/prostorua/

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Profile page: https://yespress.io/prostor-ua
Published by YesPress — https://yespress.io
Last updated: 2026-08-14