# Prospect

> Prospect was a Copenhagen communications consultancy founded in 1996 that advised senior leaders, listed companies and private-equity firms on financial communication, investor relations, public relations, public affairs and crises. Its compact senior team sold judgment rather than standard packages: begin with analysis, identify the audiences and messages that matter, then execute at a fixed hourly rate or within a project budget. The Danish company ceased operating in 2014.

- **Founded:** 1996
- **Headquarters:** Copenhagen, Denmark
- **Founders:** Peter Kim Gustafson (Founder, owner and managing director)
- **Products:** Management and strategic communications advice, Public relations and media counsel, Investor relations and financial communication, Crisis communication and public affairs
- **Notable:** Built a specialist financial-communications and investor-relations practice that operated from 1996 to 2014., Reported serving five of Denmark's 20 largest listed companies and about 15 other listed companies in 1999., Reported working with most Nordic investment banks then represented in Denmark.

## Products & services

- **Management and strategic communications advice** — Communication audits, evaluation, strategy, corporate identity, internal communication, market communication and implementation support.
- **Public relations and media counsel** — Media profiling, press planning, PR plans, press materials and media training for leaders.
- **Investor relations and financial communication** — Annual reports, stock-exchange announcements, investor perception studies, peer-group analysis, investor tracking, IPOs and transactions.
- **Crisis communication and public affairs** — Advice for sensitive corporate events and communication with authorities and political stakeholders.

## Achievements

- Built a specialist financial-communications and investor-relations practice that operated from 1996 to 2014.
- Reported serving five of Denmark's 20 largest listed companies and about 15 other listed companies in 1999.
- Reported working with most Nordic investment banks then represented in Denmark.
- Registered the INFOPLANNER trademark in 2005 for business, PR, investor-relations and public-affairs services.
- Expanded its senior advisory bench with three specialist hires in 2010 across corporate communication, public affairs and financial communication.

## Latest updates

- **2014-03** — Peter Kim Gustafson left the management role and PROSPECT A/S ceased operating; the registry records the company as dissolved by declaration.
- **2010-09** — Prospect hired Lise Kirkegaard, Winnie Harboe Holst and Christian Sørensen, adding corporate communication, public affairs and financial-communications expertise.
- **2009-06** — Director Hans Henrik Munch-Jensen discussed investor use of CSR reporting and the need for comparable standards in a Copenhagen Business School research interview.
- **2005-12** — The Danish Patent and Trademark Office registered Prospect's INFOPLANNER mark.

## Links

- Website: https://prospect.dk
- LinkedIn: https://www.linkedin.com/company/prospect

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Profile page: https://yespress.io/prospect
Published by YesPress — https://yespress.io
Last updated: 2026-09-23