# Prose

> Prose is a New York-based beauty-tech company that makes custom haircare and skincare to order. An online consultation feeds a proprietary AI engine that blends from a library of natural ingredients into formulas tailored to each customer's hair, scalp, skin, lifestyle, and even local climate. Founded in 2017 by ex-L'Oreal and Phyto executives, Prose is a Certified B Corporation, a Public Benefit Corporation, and a carbon-neutral brand that has produced millions of bespoke products and reached profitability while expanding into skincare and licensing its technology stack, Singular.

- **Founded:** 2017
- **Headquarters:** New York (Brooklyn), United States
- **Founders:** Arnaud Plas (Co-Founder & CEO), Paul Michaux (Co-Founder & VP of Product), Nicolas Mussat (Co-Founder & CTO), Catherine Taurin (Co-Founder & R&D Advisor)
- **Team size:** ~290-350 employees
- **Products:** Custom Haircare, Custom Skincare, Singular, Subscription & Review/Refine
- **Notable:** Certified B Corporation and Public Benefit Corporation, First carbon-neutral direct-to-consumer custom beauty brand (2020); reached climate neutrality 2021, Over 2 million customers and 7+ million products produced

## Products & services

- **Custom Haircare** — Made-to-order shampoo, conditioner, hair masks, scalp and styling products formulated from an online consultation covering hair type, lifestyle, diet, stress and local environment.
- **Custom Skincare** — AI-powered three-step custom skincare (cleanser, serum, moisturizer) launched in 2023, with 15M+ possible formula combinations; dermatologist- and clinically tested.
- **Singular** — Prose's proprietary end-to-end AI BeautyTech platform (unveiled April 2024) combining Singular ID for consumer data and Singular AI Labs for formula generation, enabling custom beauty at scale.
- **Subscription & Review/Refine** — Optional subscription with discounts plus a feedback-driven 'Review & Refine' system that updates each customer's formula over time.

## Achievements

- Certified B Corporation and Public Benefit Corporation
- First carbon-neutral direct-to-consumer custom beauty brand (2020); reached climate neutrality 2021
- Over 2 million customers and 7+ million products produced
- ~$165M revenue and profitability in 2024
- Launched AI-powered custom skincare (2023) and the Singular BeautyTech platform (2024)
- Opened a 43,000 sq ft Los Angeles customization center (2025)
- Good Housekeeping 2024 Sustainable Innovation Award

## Latest updates

- **2025-06** — Opened first West Coast facility - a 43,000 sq ft customization center in Commerce, California - to cut delivery times and add capacity.
- **2024-05** — Reached profitability; produced its 7 millionth product and celebrated its 6th birthday; ~$165M revenue with 29% growth in 2024.
- **2024-04** — Unveiled Singular, an end-to-end AI BeautyTech platform powering custom beauty at scale.
- **2023-07** — Debuted AI-powered custom skincare line with 15M+ possible formula combinations.

## Links

- Website: https://prose.com
- LinkedIn: https://www.linkedin.com/company/hairprose
- Twitter/X: https://twitter.com/prosehair
- YouTube: https://www.youtube.com/@Prose
- Instagram: https://www.instagram.com/prose/
- Facebook: https://www.facebook.com/thisisprose/
- TikTok: https://www.tiktok.com/@prose

---

Profile page: https://yespress.io/prose
Published by YesPress — https://yespress.io
Last updated: 2026-06-07